There's an undercurrent, are you feeling it?

How to Keep Going in Business When It Feels Chaotic

In this episode of Challenging the Norm, Paul shares that he is sensing a subtle undercurrent. Lindsey says it's more like full-blown chaos and kicks off the episode with an honest (and slightly angry) rant.

While Lindsey zooms out to global events, Paul brings it closer to home — focusing on what's really going on in the business world. The shifts. The ripples. The impact.

Not here to add to the doom and gloom. Lindsey and Paul have weathered a recession or two and a pandemic, and know that while it isn't the end, things feel wobbly for some right now.

2024 was tough. Many used it to build stronger foundations, but now, in 2025, even those who emerged resilient still feel tested.

What to expect:

✅ Why more discerning customers are actually good for your business

✅ How constraints can drive creativity and higher standards

✅ The danger of coasting when things are "good"

✅ Why discounting is rarely the answer

✅ The hidden role of energy behind every sale

These times will pass. But don't wait for the perfect moment — or let someone else's narrative derail your path.

On this occasion, Lindsey wraps it all up with some grounded advice on how to ride this wave — and the next one.

Please subscribe, comment and share with fellow entrepreneurs navigating the noise of business advice.

CONNECT WITH US:

🔗 Paul: Uses the latest in neuroscience to help business leaders unlock success through a people-first lens. 🌐 https://www.dnaneuroanalytics.com/

Paul - https://www.linkedin.com/in/paulksnell/

💫 Lindsey: Helps ambitious entrepreneurs create financial abundance and a time-rich lifestyle without sacrificing their joy. 🌐 https://lindseyburden.com/

Lindsey - https://www.linkedin.com/in/lindsey-burden/

ABOUT THE PODCAST

Challenging the Norm: His and Hers Look at Life and Business is the podcast for solopreneurs, entrepreneurs, and business owners who want to achieve success on their terms.

If you’re feeling overwhelmed by information overload, losing sight of your priorities, or constantly chasing the next trend, this show is for you.

With over 50 years (and some) of combined experience, Lindsey and Paul bring real talk, practical wisdom, and fresh perspectives to help you cut through the noise and build a business that works for you.

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