How Sonic Drive-In Solved Its Identity Crisis With Two Guys
Problem Solvers7 Juli 2025

How Sonic Drive-In Solved Its Identity Crisis With Two Guys

Remember the Sonic “Two Guys” commercials? That simple marketing campaign transformed the brand — but creating it wasn’t simple at all. In this episode, Cliff Hudson (former Sonic CEO) and Craig Miller (former Sonic CIO) share how the “Two Guys” campaign emerged through testing, refinement, and real-time feedback. This low-budget idea turned into a powerful brand asset. Hungry for more? Check out their book, Bricks and Clicks: How We Drove Sonic into the Digital Age. Learn more about your ad choices. Visit megaphone.fm/adchoices

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How to Promote Yourself, Even When You’re Uncomfortable

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Why Quitting Something Can Be Your Best Move

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The Climate Problem We All Have Wrong

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Climate change is described as a “generational battle,” in which young people care and older people don’t. But this is a perfect example of how we think about generations all wrong — and that has big ...

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What Happens When You Stop Checking Email Daily

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Chip Gaines: "Without Change, There's No Growth"

Chip Gaines: "Without Change, There's No Growth"

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Treat Your Brain and Your Team Sustainably

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What does it mean to run a sustainable business? It's about building something that can last. In this episode we look at two unexpected "sustainable" approaches — what your brain needs after a hard da...

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How to Predict the Future (But for Real)

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Learn more about your ad choices. Visit megaphone.fm/adchoices

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Spot the Opportunities That Others Don't

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