How Sonic Drive-In Solved Its Identity Crisis With Two Guys
Problem Solvers7 Juli 2025

How Sonic Drive-In Solved Its Identity Crisis With Two Guys

Remember the Sonic “Two Guys” commercials? That simple marketing campaign transformed the brand — but creating it wasn’t simple at all. In this episode, Cliff Hudson (former Sonic CEO) and Craig Miller (former Sonic CIO) share how the “Two Guys” campaign emerged through testing, refinement, and real-time feedback. This low-budget idea turned into a powerful brand asset. Hungry for more? Check out their book, Bricks and Clicks: How We Drove Sonic into the Digital Age. Learn more about your ad choices. Visit megaphone.fm/adchoices

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An FBI Hostage Negotiators Guide to Building Rapport

An FBI Hostage Negotiators Guide to Building Rapport

Learn more about your ad choices. Visit megaphone.fm/adchoices

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Solving the Unsolvable Problems, with Russ Roberts

Solving the Unsolvable Problems, with Russ Roberts

Learn more about your ad choices. Visit megaphone.fm/adchoices

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How Values Can Shape Your Business Model

How Values Can Shape Your Business Model

What does it really take to make a brand eco-friendly? For Shine Pet Food, it meant sweating every CO2 molecule—and making hard, expensive decisions. Sponsor: Paper & Packaging Board. Learn more at h...

8 Aug 202223min

Push Beyond Your Boundaries, with John Lee

Push Beyond Your Boundaries, with John Lee

Learn more about your ad choices. Visit megaphone.fm/adchoices

1 Aug 202236min

Bringing Change to an Industry That Really Needs It

Bringing Change to an Industry That Really Needs It

Learn more about your ad choices. Visit megaphone.fm/adchoices

25 Juli 202231min

How to Get the Information You Need

How to Get the Information You Need

As business and local media shrinks, how can you find the information that helps you grow your business? Chris Roush, author of the book "The Future of Business Journalism", offers new ways to stay on...

18 Juli 202225min

Use the Right Words to Reach More People

Use the Right Words to Reach More People

Lomi is a composter that rarely uses the word "compost". Why? Because its creators developed deep insight into how the right language can help them reach more customers, helping them reach beyond just...

11 Juli 202228min

Why Is This Company A Web3 Company?

Why Is This Company A Web3 Company?

Confused about Web3? This is the episode for you! I always wonder why a company uses web3 technology, when it seems to be doing the same thing as a web2 company. So I asked someone. Today, I have a ve...

27 Juni 202245min

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