NEXT.io Podcast10 Juli 2025

Denys Parkhomenko: Less but better and the art of Sportsbook innovation

🎙 NEXT.io Podcast #239, Denys Parkhomenko, CPO at GR8 Tech

More features don’t always mean more value. In this NEXT.io Podcast episode, Pierre Lindh sits down with Denys Parkhomenko, Chief Product Officer at GR8 Tech, to unpack why "less but better" is becoming the winning mindset for the next generation of iGaming platforms.

With a legacy in B2C and deep experience scaling complex sportsbook products, Denys shares a clear-eyed view on what operators really need from their platforms and what they should avoid at all costs.

⏰ Timestamps:

00:00 - Intro

00:21 - Sponsors message

01:38 - Welcoming Denys Parkhomenko

02:31 - GR8 Tech’s approach: less but better

04:32 - Why sports betting platforms all look the same and how to stand out

06:11 - How to stand out in the market

09:03 - Balancing client requests with product strategy

12:07 - GR8 Tech’s “extendable platform” mindset

14:15 - What true scalability looks like in platform infrastructure

16:14 - Casino CoPilot, internal automation, and writing code with AI

18:01 - How new operators should evaluate platforms

19:33 - Why reputation, results, and transparency matter most

21:08 - Trust-building through onboarding & long-term collaboration

23:52 - Conferences vs coffee lines: where real conversations happen

27:25 - What’s next for GR8 Tech

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✩ Website - https://next.io/

This episode of NEXT.io is brought to you by:

Pragmatic Solutions – Leading iGaming platform technology.

https://pragmatic.solutions/

Pragmatic Play – Industry-leading content provider.

https://www.pragmaticplay.com/en/

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