Tips on building a beauty brand with former Walgreens CMO
Linh Peters, now CMO at science-backed hair care brand Seen, talks about marketing as a growth engine
12 Nov 202524min
Sam's Club new CMO on holidays, Chris Pratt and arriving right after an agency review
Chris Curtin arrived as chief marketing officer of Sam's Club in May just after the retailer, little sibling of Walmart, finished an agency review. But the veteran of Bank of America was familiar with...
5 Nov 202522min
Horror marketing 101 with Blumhouse CMO Karen Barragan
Blumhouse CMO Karen Barragan gives tips and tricks for Halloween marketing as well as the value of seasonal fans for expanding Blumhouses reach. She discusses the increasing mainstream attention on ho...
29 Okt 202526min
How brands can become emotionally resonant while adapting to new Gen Z behaviors, with Early Warning Services CMO Andrea Gilman
Zelle has tweaked its marketing strategy as it has looked to embrace being an emotionally resonant brand. Last month, it worked with its creative and strategic agency of record Pereira O'Dell to launc...
22 Okt 202520min
iRobot CMO on turnaround, 'Shark Tank' secrets, AI and that old Will Smith movie
Athena Kasvikis is managing iRobot amid a turnaround more than 18 months after regulators nixed its acquisition by Amazon. But she's also been an entrepreneur who led Behave Bras to success on "Shark ...
15 Okt 202524min
Digital advertising best practices with Meta CMO Alex Schultz
Meta's top marketer discusses the latest strategies digital advertisers need to know from search engines to social media. And he weighs in on agencies, automation and AI, in an industry worried about ...
8 Okt 202524min
How Spectrum Reach is redefining CTV advertising through show-level transparency
Spectrum Reach shows how having the right data can drive performance, brand safety and advertiser confidence.
6 Okt 202510min
How to balance consistency and agility, with Heaven Hill CMO Matt Blevins
How the owner of Lunazul tequila, Deep Eddy vodka and a high-end bourbon and whiskey portfolio is tapping into fast moving social media and food trends without losing sight of its roots. Blevins also ...
1 Okt 202522min
