Hiding in plain sight

In this episode of Challenging the Norm, Paul and Lindsey talk about what it really means to stop hiding in plain sight. From building genuine relationships to creating momentum, they share what actually works.

Usually, Lindsey is the one on the soapbox — but this time, it’s Paul.

After racking up 25,000 impressions on a joke, 400,000 on a bagel shop post, and a measly 150 on a value post, Paul is questioning whether visibility on LinkedIn is really worth it. Add in a sea of copy-and-paste DMs (with only 1 in 20 worth his time), and his frustration is something we can all relate to.

But here’s the thing: this isn’t about algorithms or even LinkedIn. It’s about the way business owners hide in plain sight.

Here’s what to expect:

✅ Avoidance vs. action — and why it determines business success.
✅ Passive vs. active marketing (and how to know which one you’re really doing).
✅ Curating your feed so it inspires rather than drains you.
✅ Building genuine relationships through DMs with a process that works.
✅ Why momentum only comes when you’re willing to show up.
✅ Accepting the truth: success always takes time.

If you’ve ever felt invisible online or wondered why your efforts don’t seem to land, this conversation will give you clarity, a mindset shift, and the practical steps to stop hiding in plain sight.

Please subscribe, comment and share with fellow entrepreneurs navigating the noise of business advice.

Resources Mentioned:

ONLE Networking: Learn more here: https://theonle.network/ and book to attend one of Lindsey’s groups here: https://theonle.network/lindsey-burden using her name at checkout to come along as her guest.

CONNECT WITH US:

🔗 Paul: Uses the latest in neuroscience to help business leaders unlock success through a people-first lens. 🌐 https://www.dnaneuroanalytics.com/

Paul - https://www.linkedin.com/in/paulksnell/

💫 Lindsey: Helps ambitious entrepreneurs create financial abundance and a time-rich lifestyle without sacrificing their joy. 🌐 https://lindseyburden.com/

Lindsey - https://www.linkedin.com/in/lindsey-burden/

ABOUT THE PODCAST

Challenging the Norm: His and Hers Look at Life and Business is the podcast for solopreneurs, entrepreneurs, and business owners who want to achieve success on their terms.

If you’re feeling overwhelmed by information overload, losing sight of your priorities, or constantly chasing the next trend, this show is for you.

With over 50 years (and some) of combined experience, Lindsey and Paul bring real talk, practical wisdom, and fresh perspectives to help you cut through the noise and build a business that works for you.

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