Ep. 38: Strategic Partnerships & Adaptability for Success with Matthew Birkby, Innitiative
In this episode, our host Dal sits down with Matthew Birkby (SVP, Strategic Integration at Innitiative) to discuss who should own the ad stack. During the conversation, they discussed: - How to build strategic partnerships. - Ownership of the ad stack and who plays a role. - Adaptability for success.
29 Feb 202441min
Ep. 37: Ride on Demand: The Uber Way to Ad Success with Paul Wright, Uber
In this episode, our host Dal sits down with Paul Wright (Head of Uber Advertising & Eire) to discuss Uber's advertising business. During the conversation, they discussed: - Uber's advertising origin story. - Examples of companies using Uber Advertising. - How Uber is using data.
8 Feb 202429min
Ep. 36: Reddit's Key to Context with Alex Underwood, Reddit
In this episode, our host Dal sits down with Alex Underwood (Global Head of Agency Development at Reddit) to discuss Reddit's advertising business. During the conversation, they discussed: - Why agencies and brands should be advertising on Reddit. - Alex's advice for brands that want to get started on Reddit. - The consumer culture shift.
9 Jan 202433min
Ep. 35: The Future of Podcast Advertising & Audio Creativity with Steve Dunlop, AMA
In this episode, our host Dal sits down with Steve Dunlop (Founder & CEO at AMA) to discuss the future of podcast advertising. During the conversation, they discussed: - How important is audio advertising in today's world? - What is AMA role in audio advertising? - What's next for audio advertising?
9 Nov 202344min
Ep. 34: A Deep Dive Into Bid Shading and Programmatic with Jeremy Fain, Cognitiv
In this episode, our host Dal sits down with Jeremy Fain (CEO & Co-Founder at Cognitiv) to discuss bid shading and programmatic. During the conversation, they discussed: - Jeremy's not traditional journey into entrepreneurship. - What does Cognitiv do? - What is bid shading?
18 Sep 202341min
Ep. 33: Deconstructing Barbie's Marketing with Mike Shaw and Rachael Lake
In this episode, we brought on two industry leaders; Mike Shaw (Director, International Ad Sales at Roku) and Rachel Lake (UK Head of Strategy, m/SIX) to deconstruct the marketing behind the recent Barbie movie. --- During the conversation, they discussed: --- - How blending digital and physical experiences can enhance a marketing campaign's impact. - The criteria brands need to consider when selecting partnerships for cross-promotions. - How the Barbie-core movement tapped into nostalgia to create a buzz around the movie.
30 Aug 202323min
Ep. 32: Data in AdTech with Dylan Mouratsing, mSix&Partners
In this episode, our host Dal sits down with Dylan Mouratsing (Global Chief Data Officer at mSix&Partners) to data in AdTech. During the conversation, they discussed: - How the use of data within digital has changed over the years. - The role of AI in the future use of data. - The impact of the "death of the cookie" on data usage.
8 Aug 202333min
Ep. 31: The State of the SSP Landscape with Alex Gardner, Index Exchange
In this episode, our host Dal sits down with Alex Gardner (Chief Revenue Officer at Index Exchange) to discuss technology within the state of the SSP landscape. During the conversation, they discussed: - Alex’s journey in ad tech/expertise - How is Index helping customers with streaming TV. - The State of the SSP landscape and the changing relationships between DSPs/SSPs.
12 Juli 202332min
