Marketer's Brief: Bob Lachky
Ad Age Marketer's Brief25 Mars 2019

Marketer's Brief: Bob Lachky

In a 20-year marketing career with Anheuser-Busch, Bob Lachky oversaw some of the most memorable ad campaigns in beer, including "Whassup," the Budweiser Frogs and Real Men of Genius. Lachky, now a consultant, joins us to talk about the brewing marketing war between his old company and MillerCoors over corn syrup, and why Lachky thinks the beer industry has lost its way.

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Marketer's Brief: Electrify America

Marketer's Brief: Electrify America

Electrify America, a subsidiary of Volkswagen Group, is overseeing a 10-year, $2 billion investment on zero-emissions vehicle technology and awareness. The group's marketing director, Richard Steinber...

25 Mars 201929min

Marketer's Brief: Kraft Heinz

Marketer's Brief: Kraft Heinz

Iconic brands are struggling to remain relevant in today's food industry. More evidence came with Kraft Heinz's recent $15 billion asset write-down. We examine the fallout and why Kraft's fall could b...

25 Mars 201924min

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