Fewer media dollars, bigger rivals: how to compete, with Firehouse Subs CMO
Firehouse Subs is the fourth-largest sub chain in North America, competing against rivals with bigger media budgets and a larger share of voice. Its guests visit for occasions rather than out of habit...
30 Sep 22min
Why Ally Financial combined tech, PR and marketing under one leader—and how it enables new speed to market
Ally Financial underwent a major reorganization in the last year to support its strategic pivot toward positioning the consumer bank as an everyday banking brand, while also speeding up decision-makin...
23 Sep 20min
Coterie's playbook for growing a mid-size brand without losing its edge, with marketing VP Lindsey Kling
Coterie has surpassed $200 million in annual sales while taking a deliberately selective approach to growth. The baby care brand has expanded beyond its direct-to-consumer roots into retailers includi...
16 Sep 17min
How one marketer now owns CX, creative and growth, with SharkNinja's brand chief
Most marketing leaders get involved after a product is built. SharkNinja Chief Brand and Experience Officer Michelle Crossan-Matos says her role exists because that's too late—she now oversees creativ...
9 Sep 24min
This packaging switch tripled sales velocity, with Saint James Co-Founder
Saint James Tea Co-Founder and CEO Brad Neumann says a single packaging switch—from cardboard cartons to resealable aluminum bottles—nearly tripled the three-year-old, better-for-you iced tea brand's ...
19 Aug 23min
Why marketers chase active demand and miss the passive majority, with Indeed's CMO
Most marketing budgets are built to capture demand—people already searching—but Indeed CMO James Whitemore says that's leaving future demand on the table. He explains why Indeed is shifting spend beyo...
12 Aug 19min
Turning consumer signals into campaigns that work, with Kayak's senior VP of brand marketing
An idea isn't a strategy. Kayak's marketing team gets plenty of raw material—search behavior, trending topics, notions floating around a meeting room—but treats none of it as ready for creative until ...
5 Aug 17min
Meet the Calvin Klein CMO using 'entertainment mentality' to turn culturally resonant campaigns into sales gains
As brands try to make their campaign dollars stretch farther, they're looking to culturally resonant marketing that creates engagement—comments, likes and shares—and results in sales gains. Calvin Kle...
29 Juli 20min
