Agencies under pressure—who survives, who shifts: Ad Age Future of Advertising 2030
Ad Age reporters go deep on the future of marketing agencies, from consolidation to AI in-housing. Listen to hear more on the potential demise of mid-size agencies, resurgence of social media agencies...
3 Okt 202514min
Loyalty, influencers and consumers: Ad Age Future of Advertising 2030
Ad Age reporters break down the transformation of consumer behavior that will impact marketing strategies over the next five years, and how brands can begin preparing now. From changing demographics t...
30 Sep 202515min
Future-proof your marketing career: Ad Age Future of Advertising 2030
Ad Age reporters dig into the evolution of skills needed to climb the ad industry ladder amid industry transformation. From the new responsibilities CMOs will take on as AI automates other C-suite rol...
26 Sep 202512min
How tech will reshape marketing: Ad Age Future of Advertising 2030
Ad Age reporters discuss AI, and the industry transformation being caused by emerging technology. From influencer clones and shopping agents to contract terms and ad tech tools, listen to hear how mar...
23 Sep 202513min
How tech will reshape marketing: Ad Age Future of Advertising 2030
Ad Age reporters discuss AI, and the industry transformation being caused by emerging technology. From influencer clones and shopping agents to contract terms and ad tech tools, listen to hear how mar...
23 Sep 202513min
AI search ads 101—everything marketers need to know, with Asa Hiken
Ad Age technology reporter Asa Hiken breaks down the state of AI search advertising, what ads on ChatGPT may look like, how much they'll cost and the different approaches companies including OpenAI, G...
19 Sep 202525min
Inside agency hold co power dynamics, with Ewan Larkin
Ad Age agency reporter Ewan Larkin demystifies the changing power dynamics at agency holding companies such as WPP, Publicis and Omnicom. Global account leads are becoming more important to agency gro...
12 Sep 202522min
Firing your ad agency? Try marriage counseling first, with Lindsay Rittenhouse
Ad Age senior agency reporter Lindsay Rittenhouse goes inside the growing trend of brand-agency marriage counseling. Rather than jumping straight into a costly and time-intensive agency review, consul...
5 Sep 202521min
