Social bots and brand crises—how to fight fake accounts, with Erika Wheless
Ad Age Insider17 Okt 2025

Social bots and brand crises—how to fight fake accounts, with Erika Wheless

Ad Age marketing reporter Erika Wheless describes the growth of AI-generated bot networks that fuel large percentages of current brand controversies. In the episode, Wheless breaks down how to identify fake social media accounts, tools brands can use to measure bot impact and how to prepare for potential fake outrage.

Plus, Ad Age's 2025 Brand Report breaks down the numbers behind the world's largest advertisers. And TikTok is making aggressive pushes to up ad commitments, despite uncertainty over the platform's future with the Trump administration's planned spin-off.

Dig deeper on the topics mentioned in this week's episode:

~Inside the social media bot crisis

~Listen to marketing takeaways from American Eagle and Cracker Barrel's recent controversies

~What Elf Cosmetics got wrong with its comedian collab

~Buy tickets for Ad Age's AI Marketing Playbook conference

~Listen to Ad Age's Marketer's Brief

Avsnitt(188)

Inside agency hold co power dynamics, with Ewan Larkin

Inside agency hold co power dynamics, with Ewan Larkin

Ad Age agency reporter Ewan Larkin demystifies the changing power dynamics at agency holding companies such as WPP, Publicis and Omnicom. Global account leads are becoming more important to agency gro...

12 Sep 202522min

Firing your ad agency? Try marriage counseling first, with Lindsay Rittenhouse

Firing your ad agency? Try marriage counseling first, with Lindsay Rittenhouse

Ad Age senior agency reporter Lindsay Rittenhouse goes inside the growing trend of brand-agency marriage counseling. Rather than jumping straight into a costly and time-intensive agency review, consul...

5 Sep 202521min

Cracker Barrel, American Eagle and surviving social uproar, with Erika Wheless and Gillian Follett

Cracker Barrel, American Eagle and surviving social uproar, with Erika Wheless and Gillian Follett

Ad Age reporters Erika Wheless and Gillian Follett break down the brand lessons from the recent Cracker Barrel and American Eagle dramas: How can marketers better prepare for social pushback, what to ...

29 Aug 202526min

Marketing Trends of 2025 so far, with Tim Nudd

Marketing Trends of 2025 so far, with Tim Nudd

Ad Age Creativity Editor Tim Nudd reveals the creativity trends of 2025 so far, including the impact of AI on brand marketing, the resurgence of experiential activations and the secret to an effective...

20 Aug 202524min

Introducing Ad Age Insider

Introducing Ad Age Insider

Ad Age Insider is the weekly podcast for breaking down marketing, advertising and media's biggest stories and trends. Host Parker Herren goes behind the biggest headlines, emerging innovations and bra...

19 Aug 20251min

Why Rick Astley is never gonna give up snacks or drums

Why Rick Astley is never gonna give up snacks or drums

The 80s pop star takes a break from shooting a Frito-Lay commercial to discuss the music industry, becoming a meme, and what he's been up to during the pandemic.

16 Dec 202039min

How The Lincoln Project's endless stream of viral ads were actually made (in record time)

How The Lincoln Project's endless stream of viral ads were actually made (in record time)

Ben Howe of Howe Creative, one of The Lincoln Project's key video collaborators, on the making of 'Mourning in America'—and what it takes to go viral

11 Dec 202041min

Behind Hendrick's Gin's quirky ad approach

Behind Hendrick's Gin's quirky ad approach

On this week's episode of Ad Lib, E.J. Schultz is joined by Harvey Purchese, senior VP of marketing at liquor marketer William Grant & Sons. We get behind Hendrick's quirky ad approach, which has incl...

3 Dec 202029min

Populärt inom Politik & nyheter

aftonbladet-krim
svenska-fall
rss-krimstad
fordomspodden
p3-krim
blenda-2
motiv
flashback-forever
aftonbladet-daily
rss-sanning-konsekvens
spar
olyckan-inifran
svd-ledarredaktionen
rss-vad-fan-hande
grans
krimmagasinet
dagens-eko
rss-frandfors-horna
politiken
rss-krimreportrarna