Reboot Your Culture Through New Business
Blair frequently tells his clients, "You reinvent the firm one new client at a time." So looking ahead to the new year, he has five areas where principals can be looking to upgrade their agency's cult...
21 Dec 202234min
Who Should Be Promoted?
Have your firm's managers been promoted based on technical proficiency and status, or was it because of their self-awareness and critical thinking? David shares why he sees so many poor managers in th...
7 Dec 202226min
Maintaining the Expert Position...After the Sale
Without turning everything into a power play, David provides seven sources of leverage that can help agencies maintain the leadership role in client engagements long term. Read the epiosde notes and...
23 Nov 202232min
When Your Engagement Level Drops
David has 16 things for principals to try when they feel the need to do something different from running their firm. Links Play the Game of Constraints Read the epsisode notes and transcript at ht...
9 Nov 202233min
The Marketing Procurement Problem
Blair talks about his new podcast with Leah Power, 20% - The Marketing Procurement Podcast, in which they are speaking with marketing, procurement, and agency professionals about how to "procure" crea...
26 Okt 202232min
The Agency Gatekeeper
Blair recommends five things firms need to be effective at qualifying new business opportunities in order to prevent the over-allocation of resources against early-stage buyers. Links Slapping Down ...
12 Okt 202231min
Prostitutes and Scope Creep
David thinks creative firms can learn something from sex workers about how to run their business. Read the transcript and episode notes at http://2bobs.com/podcast/prostitutes-and-scope-creep
28 Sep 202230min
How Would You Prepare for a Downturn?
David is not an economist so he doesn't have any idea if an economic downturn is imminent, but the signs aren't great. If you decide that a downturn is around the corner, what would you do right now? ...
14 Sep 202228min
