The Four Priorities of Winning New Business

The Four Priorities of Winning New Business

What do we do in those situations where we have to pitch? Blair simplifies some important principles from his books into a sequence of four precepts we can follow when the sales process doesn't progress like we'd hoped.

Links

"The Only New Business Indicator That Matters" 2Bobs episode

"Assume an Advantaged Player" 2Bobs episode

"Slapping Down Your Childlike Glee" 2Bobs episode

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Avsnitt(241)

Should You Write That Book?

Should You Write That Book?

If you think you might have a book in you but aren't sure writing and publishing your own book as an entrepreneur is worth the effort, this episode is for you.

22 Sep 202134min

Are You Ready for a Minority Partner?

Are You Ready for a Minority Partner?

David has eight questions he wants agency principals to ask themselves before hiring him to help add a new partner.

8 Sep 202129min

Approaching Normal

Approaching Normal

In this follow-up to their July 2020 discussion, "Four Regrets You're About to Have," David interrogates Blair on the extent to which he is a valuable and accurate predictor of what is happening in th...

25 Aug 202134min

Talking About Mental Health

Talking About Mental Health

Blair interviews David on his recent article in which he was very open and honest about his struggles with depression and anxiety. LINKS "I Struggle With Mental Health. Maybe You Do Too." mentally-h...

11 Aug 202131min

Orbiting the Giant Hairball

Orbiting the Giant Hairball

For the last time—ever—David and Blair discuss client-side marketing departments, their struggle to be entrepreneurial and what we can learn from them.

28 Juli 202135min

Five Levels of Pricing Success

Five Levels of Pricing Success

Blair combines a few of the deeper topics he and David have already covered to provide a larger view of the overall pricing journey he recommends creative firms take.

14 Juli 202133min

Your Four Advantages Over an In-House Department

Your Four Advantages Over an In-House Department

In-house creative departments aren't going anywhere, so David wants agencies to be mindful of the unique value they bring to the projects for which their clients still need them.

30 Juni 202131min

A Ten Year Retrospective on the Manifesto

A Ten Year Retrospective on the Manifesto

David asks Blair some awkward questions to get inside his head about his successful book, The Win Without Pitching Manifesto.

16 Juni 202127min

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