50 Founder Interviews. £100k Spent. 15 Hard Lessons. 1 Hour
scale with soul6 Nov 2025

50 Founder Interviews. £100k Spent. 15 Hard Lessons. 1 Hour

A 15-lesson reflection on £100k spent, 18 months, over 50 interviews with some world class entrepreneurs.

This is a very open and honest look under the hood into what it takes to create a podcast business. I've been focusing on founder interviews because I wanted to learn what it takes to create a great company and build an audience at the same time. I definitely learned one of them.... the hard way.

📖 Chapters
0:00:00 - Intro
0:01:13 - Pret A Manger & Itsu Founder - Get To The Truth
0:05:29 - Sharmadean Reid - Build Networks Of Power
0:12:30 - Busuu Founder - Operationalise Your Culture
0:17:19 - Count the pennies, and the millions will count themselves
0:21:49 - WeWork Cofounder - What Does It Mean To Change The World?
0:28:11 - Don't go slow to go fast... just go
0:31:10 - Know what you're selling first
0:36:44 - Distribution is 50% of the game
0:39:46 - The cost of isolation is delusion
0:41:31 - The answer isn't pushing harder
0:43:32 - Financial Breakdown (My P&L)
0:48:38 - Don't build for the wrong reasons
0:51:05 - Question your foundations
0:53:12 - The Cognitive Dissonance Spiral
0:54:43 - The art of learning from others' experiences
0:56:10 - Failure Is The Cost Of Entry
0:57:22 - The future of this channel

If you enjoyed any of the clips I shared, here are the whole interviews:

Pret & Itsu Founder: The One Skill To Build £Billion Brands
https://www.youtube.com/watch?v=a1EYLLS_0xw&t=1205s

Create Your Networks Of Power | Sharmadean Reid MBE
https://www.youtube.com/watch?v=eyskAAx_P90&t=3243s

One Of Europe's Largest EdTech Exits - Busuu $436m
https://www.youtube.com/watch?v=VRA3nboz9V0&t=1558s

From 80 VC Rejections To Rejecting VCs | Atilana Pinon
https://www.youtube.com/watch?v=5gK5uCJscFU&t=1852s

WeWork's Cofounder Breaks His 5-Year Silence (Exclusive)
https://www.youtube.com/watch?v=u62kFgnUrU0&t=1615s

Please subscribe and hit the bell icon to support the channel!

Much love,
AJ x

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