EPISODE #14 THE IMPORTANCE OF MAINTAINING BRAND RELEVANCE
Send us Fan Mail Episode #14 is focused on the principle and importance of maintaining brand relevance. In my case, this episode takes you into a Sonoma-Cutrer board meeting back in 1988, at which I p...
20 Juni 6min
EPISODE #13 FORMATION OF WINE FAIR TRADE COALITION/WFTC
Send us Fan Mail Episode #13 will take you into the room where Ken Starr was the guest speaker to a group of interested winery owners and personnel to discuss the next steps to take just 90 days after...
29 Maj 6min
EPISODE # 12 BILL BONETTI RETIREMENT & THE WINE INDUSTRY ALMOST DIDN'T KNOW.
Send us Fan Mail Episode #12 takes you through the event that led up to what became a fitting tribute to Bill Bonetti and his retirement from winemaking, not just at Sonoma-Cutrer, where he was from t...
29 Apr 11min
EPISODE #11 CALIFORNIA SENATE SELECT COMMITTEE TESTIMONY
Send us Fan Mail Episode #11 details the testimony I gave at a joint hearing of the California State Senate & Assembly on the Direct Shipping of wine to consumers in November of 1997, when I was Presi...
3 Mars 8min
EPISODE #10 WINERY FOUNDERS MOST OFTEN ARE NOT THE BRILLIANT BUSINESS FOLKS THEY LOOK TO BE
Send us Fan Mail Episode #10 is about my thoughts on why most Founders of wineries or wine brands are not the brilliant or savvy business people they would like you to believe they are. No, more ofte...
29 Dec 20257min
EPISODE #9 THE FRANK PRIAL ESCAPADE vs WILLIAM HILL WINERY
Send us Fan Mail This episode delves into a defining moment from February 1986 that catapulted William Hill Winery into the spotlight. At that time, I was Vice President of Sales when Frank Prial, in ...
25 Nov 20257min
EPISODE #7 FRANCHISE LAW PART 2
Send us Fan Mail In this Episode #7, I detail how I unwittingly jumped in and tried to make a significant change in the wine industry by trying to undo the Franchise Law protection that the alcoholic ...
22 Okt 20257min
