The Marketing Procurement Problem
Blair talks about his new podcast with Leah Power, 20% - The Marketing Procurement Podcast, in which they are speaking with marketing, procurement, and agency professionals about how to "procure" crea...
26 Okt 202232min
The Agency Gatekeeper
Blair recommends five things firms need to be effective at qualifying new business opportunities in order to prevent the over-allocation of resources against early-stage buyers. Links Slapping Down ...
12 Okt 202231min
Prostitutes and Scope Creep
David thinks creative firms can learn something from sex workers about how to run their business. Read the transcript and episode notes at http://2bobs.com/podcast/prostitutes-and-scope-creep
28 Sep 202230min
How Would You Prepare for a Downturn?
David is not an economist so he doesn't have any idea if an economic downturn is imminent, but the signs aren't great. If you decide that a downturn is around the corner, what would you do right now? ...
14 Sep 202228min
Selling Should Be Fun or You Aren't Doing It Right
Blair had fun on a week of sales calls and came up with four reasons why he thinks most people can learn to have fun selling like he did. Read the episode notes and transcript at http://2bobs.com/pod...
31 Aug 202238min
Models Everywhere
Blair and David go into detail about what a model is for a creative firm and how they can be useful in closing new business and improving profitability. Read the transcript and episode notes at http:...
17 Aug 202231min
How Categories and Positioning Options Might Change
David and Blair follow up their previous discussion about how marketing firms have evolved, going deeper into how different service categories and positioning might look in the near future. Read this...
3 Aug 202232min
The Evolution of a Marketing Firm
Creative or marketing firms look a lot different today than they did 20 years ago. What happened to the ad agencies and design firms? And what trends are Blair and David seeing as businesses and techn...
20 Juli 202232min
