Taking the Team Seriously
David wants to know if Blair thinks it's harder for creative firms to find great prospective clients, or great employees, as they unpack how to attract the right candidates using a "lead generation" p...
25 Sep 201934min
Top Ten New Business Development Myths
Blair is in the spotlight discussing some bad practices driven by assumptions he's seen his clients make over the past couple decades, a few of which are new to David. 10. Branding and Full Service Ad...
11 Sep 201934min
Six Staffing Blunders
Blair interviews David about six employee archetypes which can end up being big hiring mistakes for creative firms.
28 Aug 201931min
Making Adversarial Assumptions in the Sales Process
Blair has another podcast therapy session about "good clients vs. bad clients," as David tries to help him see procurement people as actual human beings who sometimes are just overwhelmed.
14 Aug 201935min
Building Your Personal Brand
Blair has an aversion to the topic of personal branding, so David offers examples of why, when, and how the personal brands he's seen principals develop can be either helpful or harmful for their firm...
31 Juli 201934min
Can We Learn Anything From the Consulting Firms?
Blair and David explore the differences they see between consultants and agencies in an effort to understand how the landscape is changing and what creative firms can do to beat consultants at their o...
17 Juli 201934min
Be the Client You Want to See in the World
David admits to making a mistake, as Blair finishes his discussion from a couple episodes back on the eighth pricing model, which he claims "is the highest expression of entrepreneurship there is." ...
3 Juli 201934min
Size Matters
David and Blair address the obsession that many principals have with the size of firms, and the advantages of being either big or small.
19 Juni 201932min
