Making Adversarial Assumptions in the Sales Process
Blair has another podcast therapy session about "good clients vs. bad clients," as David tries to help him see procurement people as actual human beings who sometimes are just overwhelmed.
14 Aug 201935min
Building Your Personal Brand
Blair has an aversion to the topic of personal branding, so David offers examples of why, when, and how the personal brands he's seen principals develop can be either helpful or harmful for their firm...
31 Juli 201934min
Can We Learn Anything From the Consulting Firms?
Blair and David explore the differences they see between consultants and agencies in an effort to understand how the landscape is changing and what creative firms can do to beat consultants at their o...
17 Juli 201934min
Be the Client You Want to See in the World
David admits to making a mistake, as Blair finishes his discussion from a couple episodes back on the eighth pricing model, which he claims "is the highest expression of entrepreneurship there is." ...
3 Juli 201934min
Size Matters
David and Blair address the obsession that many principals have with the size of firms, and the advantages of being either big or small.
19 Juni 201932min
Different Pricing Models
Blair is struck by how creative businesses have trouble applying their creativity to their revenue models, so he and David discuss some of the best ways firms can get paid. LINKS Subscribed: Why the...
5 Juni 201934min
Greatness Requires Discomfort
David and Blair each share their own perspectives on how chasing comfort has kept them and their clients making the right decisions in both management and sales situations. LINKS 2Bobs Episode 2: Sa...
22 Maj 201928min
Selling to Clients With In-house Resources
Blair wants creative firms to quit viewing in-house resources as the enemy and demonstrates how the arrangements between the two can be mutually beneficial. LINKS 2Bobs Episode 2: Say What You Think...
8 Maj 201929min
