2Bobs—with David C. Baker and Blair Enns

Every few years we're told that we need to move on from using email newsletters as a part of our marketing platform. And David says that advice has always been wrong. Links David's article on Punctu...

28 Aug 202429min

David provides some clear examples of what is required for a firm to be successful at offering one service for many different verticals. Links "Strengthening a Weak Horizontal Positioning" by David ...

14 Aug 202423min

Given these uncertain economic times we are in right now, Blair is asking if some creative firms might need to rethink the market they serve, looking at whether their positioning might be too broad, t...

31 Juli 202432min

David shares his decision-making framework that will help agency principals make better decisions during chaotic times like these. LINKS "Leading in a Chaotic World" article by David C. Baker on Pun...

17 Juli 202428min

Pricing is a prison cell of our own making. And it's cultural. Blair has come up with a series of prompts as a creative exercise to help us all move into a realm of higher pricing. Links "Creating a...

3 Juli 202431min

David wants agency principals to develop new business plans which delivers more new leads with less labor so their organizations can have more controllable growth, as well as increasing their likeliho...

19 Juni 202426min

Blair thinks too many design firms and other service providers are trying too hard to raise prices by presenting themselves as more "strategic." Both he and David see these agencies losing more and mo...

5 Juni 202424min

David definitely doesn't want anyone to be like tech bros, but he has recognized a few things creative agencies might be able to learn from them.

22 Maj 202421min