2Bobs—with David C. Baker and Blair Enns

David describes the differences in what kind of people principals should hire during the early stage of their creative firm's development when it's all about "what we can afford," the middle stage whe...

1 Jan 202526min

Blair borrows a concept from finance and fitness to help creative agencies find the balance between low risk and high risk pricing strategies.

18 Dec 202426min

Blair interviews David about his new book, Selling Your Professional Services Firm: A Primer. LINKS Buy a copy of David's new book from him directly. Buy David's new book and audiobook on Amazon.

4 Dec 202441min

Blair interviews David on his recent article about the idea that expertise does involve supplying answers, eventually, but mainly expertise is about asking the right questions, first, and then offerin...

20 Nov 202424min

Blair shares how to determine whether or not we are the advantaged player the "polite battle for control" within the game of sales, and how we can get the odds of winning the sale to be more in our fa...

6 Nov 202422min

David interviews Blair about his new book, which lays out his proven framework B2B service providers can use to increase closing ratios and average proposal values. Links Order The Four Conversation...

23 Okt 202430min

Blair and David reminisce about their podcasting journey since Blair first pitched the 2Bobs idea to David back in 2016, sharing what they've learned along the way, and what they might like to try wit...

9 Okt 202430min

David unpacks six principles that can help creative firms benefit from delivering strategic guidance through their account managers. LINKS "Account Managers and Strategy" by David C. Baker at punctu...

25 Sep 202423min