2Bobs—with David C. Baker and Blair Enns

Blair has five steps creative agency leaders can take to turn their account managers, project managers, developers, engineers, and advisors into a source of instant scale to their sales efforts. LI...

8 Maj 202430min

Whether you call yourself an advisor or consultant (or not), David has seven core ethical principles that should govern advisory work. LINKS "Advising Clients Ethically" article on Punctuation.com

24 Apr 202424min

The fact that sales people tend to talk too much is nothing new, but Blair has observed in recent client work just how profound of an effect this pervasive problem has on sales outcomes. Links "How ...

10 Apr 202431min

When it comes to qualifications for ideal clients, David doesn't hear anyone talking about how agencies can benefit when the person across the table is someone who presses boundaries and ethically ski...

27 Mars 202423min

As Blair is finishing his new book that drops later this year, he comes to the realization that pretty much everything he does comes down to the fundamental issue that experts think they need to show ...

13 Mars 202423min

While discussing eight ways creative firms can do pro bono work better based on an article David wrote recently, both he and Blair discover a couple new profound insights together. LINKS "Maximizing...

28 Feb 202419min

Blair recognizes how a Confucius quote is really bad business advice, but is still moved by how a highly principled creative firm in New Zealand continues to thrive by prioritizing their creative prac...

14 Feb 202421min

David frequently gets hired to help resolve issues at firms between multiple principles when it comes to who does what and how much each should get paid, so he's come up with a 7-point framework he ca...

31 Jan 202423min