2Bobs—with David C. Baker and Blair Enns

2Bobs—with David C. Baker and Blair Enns

Conversations on the art of creative entrepreneurship with David C. Baker and Blair Enns

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Avsnitt(245)

The Time Value of Knowledge

The Time Value of Knowledge

David interviews Blair about his recent article in which he takes a lesson from investing with compound interest to understand the increasing returns we can receive from our relentless pursuit of know...

17 Jan 202429min

Revisiting Remote Work

Revisiting Remote Work

David looks at the current data and weighs all the pros and cons of continuing to have staff who work from home in our post-pandemic economy, which makes Blair wonder if he would even survive if he wa...

3 Jan 202427min

Ditch the (Sales) Script

Ditch the (Sales) Script

Blair sees too many creative firms talking at prospective clients using sales scripts instead of having a series of wide ranging conversations on their unique issues and objectives that set the tone f...

20 Dec 202324min

Constrained by Artificial Boundaries

Constrained by Artificial Boundaries

Blair's latest obsession is bounded rationality, in which he sees too many creative firms failing to make "rational" decisions because they choose to bind their businesses with outdated and overly-con...

6 Dec 202324min

A Theory of Leisure

A Theory of Leisure

David shares his thoughts on some bad advice he hears involving the focus on pursuing personal passions in business.

22 Nov 202326min

The Death Throes of the Pitch

The Death Throes of the Pitch

Blair weighs in on this year's Forrester report, which shows the ridiculous amount of money agencies have been wasting on pitches. LINKS "Are These the Last Days of the Pitch?" by Blair Enns for Win...

8 Nov 202328min

How Much Should You Spend on Your Own Marketing?

How Much Should You Spend on Your Own Marketing?

David addresses another frequently asked question, looking at what creative firms should budget in terms of both money and time for their website, SaaS/automation, PR, content creation, and social med...

25 Okt 202329min

The Conflicting Ethics of Selling and Negotiating

The Conflicting Ethics of Selling and Negotiating

Blair identifies the differences between the ethics of selling expertise and the three schools of bargaining ethics, and what happens when we don't adapt our bargaining approach to match our opponents...

11 Okt 202322min

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