How Mercedes is adapting to the EV slowdown
Mercedes-Benz USA CMO Melody Lee on how the automaker is marketing EVs, hybrids and gas-powered SUVs at once as the electric market slows down. She also updates us on the brand's sports marketing appr...
5 Juni 202420min
Inside Pepsi's food-focused marketing
Jenny Danzi discusses 'Better with Pepsi' campaign
29 Maj 202421min
Behind Pabst's embrace of 'alternative' marketing
Rachel Keeton discusses reviving the Project Pabst music festival, returning to growth, and drawing on the passion of PBR fans
22 Maj 202422min
How Vuori's new CMO plans to build the brand
Karen Riley-Grant talks about what's ahead for Vuori, including its media strategy, upcoming 10-year anniversary and store expansion
15 Maj 202422min
How eBay is using AI to recommend products and improve creative
Global CMO Adrian Fung talks about AI tools, eBay's media review and generational trends
8 Maj 202421min
How Opill is marketing the first over-the-counter birth control pill
Marketers from the brand discuss its launch, Opill's new WNBA partnership and more.
1 Maj 202420min
How Smucker is adjusting its media mix to reach Gen Z
JM Smucker's CMO joins the Marketer's Brief podcast to discuss how the company has shaken up its older brands, including Jif and Uncrustables.
24 Apr 202426min
How Babylist grew from a baby registry site to a $400 million media and commerce business
Chief Growth Officer Lee Anne Grant talks about the company's evolution, new showroom and use of AI
17 Apr 202421min
