Ad Age Marketer's Brief
Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.

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Avsnitt(393)

How GoDaddy is helping entrepreneurs go digital

How GoDaddy is helping entrepreneurs go digital

CMO Fara Howard talks about the role of TikTok and AI for GoDaddy

20 Dec 202319min

2023 Marketers of the Year

2023 Marketers of the Year

Ad Age's E.J. Schultz and Adrianne Pasquarelli discuss Ad Age's annual ranking of the brands that excelled during the year, including three companies, one sports league and one person.

11 Dec 202315min

How True Religion is marketing its Gen Z comeback

How True Religion is marketing its Gen Z comeback

Under its first CMO, the brand is trying to engage new consumers and still drive loyalty with older fans

7 Dec 202320min

How Listerine fights inequities and finds opportunities

How Listerine fights inequities and finds opportunities

Joahne Carter, commercial leader of oral care at Kenvue, marketer of Listerine, talks about why the brand addressed the lack of Black professionals in dentistry.

30 Nov 202319min

Tubi's strategy for maintaining Super Bowl momentum

Tubi's strategy for maintaining Super Bowl momentum

The streamer's CMO Nicole Parlapiano is focused on building the platform's brand while competitors go for content trailers and sizzles.

15 Nov 202326min

Inside beverage brand Recess's new marketing and distribution strategy

Inside beverage brand Recess's new marketing and distribution strategy

Recess Founder and CEO Ben Witte discusses how the brand has tackled its recent product and retail expansion strategy

8 Nov 202321min

Formula 1 comes to Vegas—how brands can capitalize

Formula 1 comes to Vegas—how brands can capitalize

TBA Group CEO Guy Horner on the Las Vegas Grand Prix and how brands can connect to new fans across America.

1 Nov 202319min

Behind Victoria's Secret's rebrand and what comes next

Behind Victoria's Secret's rebrand and what comes next

The retailer has revamped its loyalty program and added more digital offerings following its Adore Me acquisition

25 Okt 202319min

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