How Southwest Airlines plans to restore consumer confidence this holiday season
After last year's meltdowns, the carrier is investing in technology and communications
18 Okt 202316min
Reckitt CMO on delivering performance, brand loyalty and diversity
Gary Osifchin, chief marketing officer and general manager of U.S. hygiene for Reckitt, talks about how he juggles performance marketing and brand building, won top honors for inclusive advertising fo...
11 Okt 202327min
From Taylor Swift to Toy Story, how the NFL is shedding its stodgy image
CMO Tim Ellis discusses influencers, social media and showing a more 'playful' side of the league
4 Okt 202320min
Fender Music's Evan Jones on growing an already iconic brand
Evan Jones, chief marketing officer of Fender Music, discusses how he works to make the biggest and arguably most legendary brand in guitars even bigger. It's a tough job for a 77-year-old company who...
27 Sep 202327min
Inside Susan Alexandra's recent brand partnerships
Accessories label Susan Alexandra's founder Susan Korn joins the Marketer's Brief podcast to give us a behind the scenes look at how the brand's recent partnerships with companies such as Sweetgreen a...
20 Sep 202319min
Reddit's Roxy Young comments on Wall Street Bets, her new community role, and pasta
Roxy Young, Reddit's chief marketing and consumer experience officer, talks about how advertisers such as Visit Myrtle Beach and Oatly are not afraid to leave the comments on; and her favorite debates...
13 Sep 202323min
Why Fossil is using New York Fashion Week to reintroduce its brand to new customers
CMO Lisa Pillette talks about how Fossil is staying modern with new collaborations and marketing
6 Sep 202319min
Sam's Club's Austin Leonard on future of retail media
Austin Leonard, head of sales for Sam's Club MAP, discusses getting a revamped retail media network off the ground, the value of third-party measurement in the business and the impact of letting brand...
30 Aug 202320min
