Ad Age Marketer's Brief
Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.

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Avsnitt(393)

Why brands should be thinking about accessibility

Why brands should be thinking about accessibility

Applied Design's Brad Scott joins the Marketer's Brief podcast to talk about the challenges and benefits of including accessible elements in design

23 Aug 202320min

Why Jolie is marketing shower heads as beauty products

Why Jolie is marketing shower heads as beauty products

Ryan Babenzien, co-founder and CEO of Jolie, talks about why he made the decision to market his shower head brand as a beauty and wellness company.

16 Aug 202319min

How Malibu is turning summer from a season to a mindset

How Malibu is turning summer from a season to a mindset

Malibu marketing VP Matt Foley talks about playing to the brand's strengths, including two remakes of 'Escape (The Pina Colada Song)'

9 Aug 202317min

Behind Paw Patrol's enduring appeal and upcoming movie

Behind Paw Patrol's enduring appeal and upcoming movie

Spin Master's new CMO Jeremy Tucker talks about marketing brands such as Paw Patrol and what's ahead for the holiday season

2 Aug 202324min

Stellantis agency and creative strategy

Stellantis agency and creative strategy

Marissa Hunter, senior VP of Marketing for Stellantis North America, whose brands include Jeep, Ram, Chrysler, Dodge and FIAT, joins the pod to discuss the automaker's agency approach, how it views Tw...

26 Juli 202324min

How US Bank is tackling language barriers in finance

How US Bank is tackling language barriers in finance

Marketing Exec Kelly Colbert joins the Marketer's Brief to discuss the brand's recent 'Translators' campaign

19 Juli 202319min

How Portillo's markets Chicago hot dogs outside the Windy City

How Portillo's markets Chicago hot dogs outside the Windy City

Nick Scarpino, SVP of Marketing & Off-Premise Dining at Portillo's, talks data and the crucial role of social media

12 Juli 202323min

Lessons from 'Barbie' buzz and what the attention means for Mattel

Lessons from 'Barbie' buzz and what the attention means for Mattel

Mattel exec on brand collabs, Barbiecore and future spinoffs

5 Juli 202317min

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