Ad Age Marketer's Brief
Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.

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Avsnitt(393)

How Angi is building brand awareness in the home services industry

How Angi is building brand awareness in the home services industry

New CMO Dhanusha Sivajee talks about expanded offerings and digitizing Angi's customer experience

27 Okt 202117min

S is for Sesame Workshop

S is for Sesame Workshop

Samantha Maltin, executive VP and chief marketing officer of Sesame Workshop, discusses how the nonprofit covers topics including racial justice on "Sesame Street," and shares details on its new colla...

20 Okt 202121min

Comfort food and fall flavor trends

Comfort food and fall flavor trends

Flavors are making their way onto new dishes such as Mapo beans rather than tofu, or pecorino cheese and pepper topping potatoes, not just Cacio e pepe pasta. Claire Conaghan, associate director at Da...

13 Okt 202119min

How 7-Eleven is using influencers to boost its brand

How 7-Eleven is using influencers to boost its brand

CMO Marissa Jarratt talks about new marketing partners such as Philly band Froggy, changing consumer behavior and the possibility of a pumpkin spice latte-flavored Slurpee.

5 Okt 202121min

Lexus goes for younger buyers

Lexus goes for younger buyers

Vinay Shahani, VP marketing at Lexus, talks about luxury car marketing trends and how the brand is trying to appeal to younger buyers, including with a new campaign that looks more like a music video ...

29 Sep 202126min

How the U.S. Army created a modern-day marketing center

How the U.S. Army created a modern-day marketing center

Army Enterprise Marketing CMO Major General Alex Fink shares how a sophisticated data practice and next-gen talent are fueling successful recruitment strategies at the largest and oldest branch of the...

22 Sep 202123min

Why backpack seller State Bags is seeing a surge in demand

Why backpack seller State Bags is seeing a surge in demand

Co-founder Jacq Tatelman talks about how the brand doubled its sales this back-to-school season and other expansion efforts, including a collab with Target.

15 Sep 202122min

Promoting restaurants as the pandemic continues

Promoting restaurants as the pandemic continues

Marissa Freeman, the chief marketing officer of Union Square Hospitality Group, discusses ways the industry can use data to improve experiences for diners, how the company's restaurants are marketing ...

8 Sep 202123min

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