Rethinking women's pro sports
Athletes Unlimited runs leagues in softball, volleyball and lacrosse that are upending traditional pro sports model with a player-first mentality that extends into marketing. CEO Jon Patricof joins th...
16 Juni 202128min
Yum Brands CMO on brand-boosting strategies
Ken Muench, the chief marketing officer of Yum Brands and chief strategy officer of Collider Lab, discusses marketing strategies that can improve business results and shares ideas from the new book he...
9 Juni 202124min
Carvel leans into nostalgia
Carvel Ice Cream Chief Marketing Officer and VP Nicolle DuBose discusses famous items including crunchies and Fudgie the Whale cakes, and what's next for the 87-year-old chain.
2 Juni 202123min
Inside LG's new gaming-driven content strategy
Head of Marketing Peggy Ang on connecting with gamers through showdowns with celebrities
27 Maj 202114min
Robinhood on the crop of new investors and GameStop
Chief Marketing Officer Christina Smedley talks about the trading app's new ad campaign, financial influencers, and GameStop gains.
19 Maj 202122min
Kellogg's chief growth officer on data, e-commerce and personalization
Kellogg Co. Chief Growth Officer Monica McGurk discusses how the company is working to reach consumers in new ways as the food industry undergoes massive change.
12 Maj 202125min
Why people returning to cities are investing in furniture rentals
Jinal Shah of furniture rental brand Feather talks about a renewed focus on the share economy and sustainability amid the pandemic.
5 Maj 202121min
Why Goldfish turned to TikTok to court older snackers
Campbell Snacks Chief Marketing Officer Janda Lukin shares insights behind a TikTok challenge for Goldfish featuring NBA players that garnered 9 billion views, and other ways the kid-focused cracker a...
28 Apr 202121min
