Esports marketing
Kristin Connelly, Overwatch League VP and Head of Marketing, joins 'Marketer's Brief' podcast to talk about new digital tech advancements to combat the pandemic's negative effect on in-person competit...
22 Apr 202119min
How USAA is using lessons learned in the pandemic to grow its brand
Mayra Rivera, USAA's CMO, talks about marketing messaging and the channels the insurer is using to expand.
14 Apr 202120min
MLB marketing
Barbara McHugh, MLB's senior vice president of marketing, joins the pod to update us on how the league is approaching the new season, including its Twitch-filled outreach to young fans.
7 Apr 202126min
Using EV charging as an ad network
Volta Charging, which operates EV charging stations, is building an ad network by pitching brands to run messaging on the 55-inch digital displays on the stations. Chief strategy officer Drew Lipsher ...
31 Mars 202125min
How the travel industry is faring after a disastrous 2020
American Express Travel's Audrey Hendley talks about new travel trends and what's on the road to recovery.
24 Mars 202117min
The challenges of vaccine marketing for health care brands
Chris Paquette of DeepIntent, a health care advertising technology company, talks about how brands can build trust with consumers.
17 Mars 202121min
Why breakfast is the most important meal on Wendy's menu
Wendy's Chief Marketing Officer Carl Loredo shares how the NCAA sponsor and new No. 2 U.S. burger chain is preparing for March Madness and discusses other plans, from gaming to chicken sandwiches.
10 Mars 202125min
How Mint Mobile embraces fear and cultural moments to turn around ads in days or mere hours
CMO Aron North joins the 'Marketer's Brief' podcast to talk about embracing fear and just how much brand owner Ryan Reynolds is part of the creative process.
3 Mars 202122min
