The 4 P's of Marketing: Promotion
In this episode, MichaelAaron and Richard explore how behavioral science can strengthen the promotion pillar of the four Ps. They cover the power of language framing, why admitting the right flaw can ...
15 Apr 52min
Interview: Karen Nelson-Field, author of The Attention Economy, on why not all reach is equal
In this episode, MichaelAaron Flicker and Richard Shotton speak with Karen Nelson-Field about why attention has become one of the most important metrics in modern advertising. They explore how attenti...
8 Apr 48min
Awarded Campaigns: How DP World changed global shipping by questioning a hidden assumption
MichaelAaron Flicker and Richard Shotton unpack how DP World helped shift a global shipping standard that no one had questioned for nearly a century. By challenging status quo bias and rallying compet...
1 Apr 35min
Interview: Bri Williams, behavioral scientist and founder of People Patterns, on designing customer journeys that change behavior
In this episode, we chat with Bri Williams, author of The Williams Behaviour Book and managing director at People Patterns. We explore how to change behaviour inside companies, and cover a range of pr...
25 Mars 55min
Awarded Campaigns: How Procell reframed the true cost of cheap batteries to win B2B buyers
MichaelAaron Flicker and Richard Shotton analyze Procell’s award-winning B2B campaign that reframed the “cheap battery” decision by highlighting the hidden labor cost of replacing them. Using humor an...
18 Mars 34min
Interview: Thomas McKinlay, founder of Science Says, on cutting through marketing “snake oil” with evidence
In this episode, we interview Thomas McKinlay, founder of the Science Says newsletter, about what biases can be applied in ecommerce decisions. Thomas walks us through lots of evidence-based insights,...
11 Mars 53min
Awarded Campaigns: Lucky Yatra, on how a ticket-lottery turned fare dodgers into paying passengers
In this episode, MichaelAaron and Richard launch a new series by unpacking Lucky Yatra, an award-winning Indian Railways campaign that turned tickets into lottery entries. They explore how uncertain r...
4 Mars 35min
How small behavioral shifts can help make you happier
In this episode, MichaelAaron and Richard explore how small behavioral shifts can boost happiness. Drawing on research into the hedonic treadmill, pro-social spending, experiences over possessions, an...
25 Feb 46min
