Bootstrapped Web
Brian Casel (@casjam) and Jordan Gal (@jordangal) share their raw and real behind-the-scenes of their entrepreneur journeys. From bootstrapping software startups to raising money to selling and exiting businesses, to growing teams and the emotional rollercoaster that is startup life. It's all here in Brian and Jordan's weekly(ish) updates.

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Back from MicroConf! More Signups! Facebook Ads Funnels!

Back from MicroConf! More Signups! Facebook Ads Funnels!

We are back from MicroConf and on this episode we share our takeaways and also update the important things going on in our businesses. Jordan shares how Russ Henneberry’s MicroConf talk encouraged h...

11 Maj 201759min

Onboarding First SaaS Customers

Onboarding First SaaS Customers

Today we discuss how our respective businesses have begun on-boarding customers to our new products. The Shopify checkout app is growing and Jordan and his team are learning what makes the app success...

30 Mars 201745min

Launching a New Service in 5 Days & Hitting Your Product Stride

Launching a New Service in 5 Days & Hitting Your Product Stride

We have some big news coming up the following weeks. Brian discussed his recent experience with Facebook ads and the pros and cons of marketing on the platform. Jordan shares his found  his new found ...

9 Mars 201748min

Updates Facebook Ads, Public Speaking, & Entrepreneurial Parenting

Updates Facebook Ads, Public Speaking, & Entrepreneurial Parenting

Welcome back to Bootstrapped Web. On today’s episode we cover a lot of subjects that are both business and personal nature. We update you on Brian’s Calendar product and Jordan tells us about a talk h...

23 Feb 201737min

Get-to-Launch Roadmap, Hiring (more) Developers, When to Work on Marketing

Get-to-Launch Roadmap, Hiring (more) Developers, When to Work on Marketing

We talk about Big Snow Tiny Conf and team growth today. Brian had a great time up at Vermont’s Big Snow Tiny Conf and has some awesome take-a-ways to share. Jordan is growing his team and is getting r...

16 Feb 201744min

2016 Recap & 2017 Goals

2016 Recap & 2017 Goals

Well, 2016 is coming to an end. Today we’ll compare our goal lists from last year and reflect back on what went wrong  and what went right.   Carthook and Audience Ops have both grown and changed so l...

22 Dec 20161h 4min

Updates: Redesign, Marketing Multiple Products, & Selling Services

Updates: Redesign, Marketing Multiple Products, & Selling Services

Today’s Bootstrapped Web is going  to be an up-date episode. We both have a lot to talk  about with what we’re working at the moment. Audience Ops and Carthook have new products and we discuss what is...

15 Dec 201656min

Family & Entrepreneurship

Family & Entrepreneurship

Hey we’ve got a party episode with Rob and Sherry Walling from the podcast ZenFounder. We are going to discuss how to balance life with kids and entrepreneurship. We explore the common problems with l...

8 Dec 201644min

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