Brilliant Branding

Knowing how to name your new company starts with knowing how NOT to name your new company. In today's episode, we'll explore the 8 biggest branding blunders and how you can avoid them. We provide both...

13 Nov 201754min

It's Halloween night and you approach a dark house, no lights, and eerie silence. Do you enter? Do you approach and knock? Or do you run away, maybe throwing an egg at the window as you retreat? Tod...

2 Nov 201755min

Got brand? For legacy businesses, a name change is not always an option. Creating a clear, compelling tag line can help differentiate your company from your competitors. Today's podcast explores examp...

2 Nov 201755min

Diamonds are forever, but are taglines? Today's show delves into the strategies and formulas behind great taglines. With guest and fellow naming pro Lieba Golden-Koulendros we'll adddress such importa...

23 Okt 201754min

What happens when you wake up to breaking news, sometimes bombshell news, about your company brand? When do you fight back, when do you take cover, when do you hold your ground and when do you simply ...

17 Okt 201754min

Brands can serve a number of key functions, from a simple identifier to an entire messaging platform. In this episode, we examine the value and benefits of having a brand story, as well as how to crea...

5 Okt 201753min

Every company brand has a recipe -- a way it serves up its products and services. In today's episode we explore ways to determine those ingredients, articulate them, and infuse them into your organiza...

28 Sep 201754min

Every entrepreneur faces the daunting challenge of naming the new business. What seems like a simple task often devolves into a tangle of obstacles, from identifying and communicating the core message...

20 Sep 201754min