Branding in the Age of Hysteria
Promoting your brand in an age of instant, viral and amplified feedback can present a number of dangers. In this episode, we explore the four types of hysteria, and ways your brand can anticipate, nav...
1 Feb 201855min
The 3 D's of Dominant Brands
Out of thousands of businesses, one or two will emerge to dominate the industry. What makes these companies different? What makes them succeed while others fail? In today's show we'll examine the thre...
25 Jan 201855min
Rebranding vs. Repositioning - What Strategy Works Best
Has you business shifted focus or direction? Do you offer new products and/or different services than before? Perhaps you've considered a "rebrand," but before you do, listen in for tips and advice o...
5 Jan 201854min
The Company Rebranding Process - 4 Steps to Getting It Right
Considering a company rebrand? Listen in as we share the four crucial steps in a successful company rebranding initiative. Learn what to do, and just as importantly, what NOT to do, when renaming and ...
22 Dec 201754min
The 5 Benefits of Rebranding Your Company
Are you having a company identity crisis? Then listen to this week's podcast on the many benefits that come with a successful company rebrand. From congruency to clarity, you can boost your brand and ...
21 Dec 201755min
7 Signs It May Be Time to Change Your Company Name
Does your company name create interest or confusion? Does it engage customers or require explanation. Do you find yourself saying "We're more than (insert what you mainly do)? Do you have to spell, pr...
12 Dec 201754min
Brand Clarity Audit - Align Your Message and Empower Your Identity
Do you struggle to transition from your business name to your company mission and purpose? Is your company identity outmoded, outdated or misleading? Listen in as we discuss ways to clarify your brand...
12 Dec 201754min
Your Brand Story Part II - Keeping Your Story Straight
As companies grow and evolve over time, their products and services diversify. Keeping a clear, coherent and authentic message requires an honest examination of your core purpose and mission. By align...
13 Nov 201754min
