How shared context eliminates 17-minute explanations: The four-word brief
Johnny Russo built digital commerce operations across Canadian retail for nearly 20 years, including running digital at Marks (a $1.3 billion, 300+ store operation under Canadian Tire) and transformin...
4 Mars 36min
JP Beeghly & Josh Maynard on AI quality: Train agents like junior employees, not magic tools
When JP Beeghly, Senior Manager of Martech at Sonos, asks Chord's Commerce Copilot more questions than anyone else in their customer base, it's not because he's looking for basic answers. He's stress-...
18 Feb 52min
Making customers feel understood without saying you understand them
Lance Dobson spent 15 years across agency, Adobe Ad Cloud for search, and commerce brands before landing at Shed, a telehealth weight loss company. His path revealed something counterintuitive: health...
4 Feb 37min
MOO's Corin Mills on AI Adoption: Using Tools To Create More Customer Facetime, Not Less
Most commerce leaders have either agency experience or operator experience. Corin Mills spent four years at Wolff Olins as the designated client voice inside a global branding agency, then led a rebra...
21 Jan 39min
Behind the Scenes: Scaling Saatva to $600M Revenue w/ Co-Founder Ricky Joshi
Ricky Joshi bootstrapped Saatva to nearly $200M in revenue with a 14-person ecommerce team while venture-funded competitors burned capital on customer acquisition. His approach: retail locations as in...
7 Jan 33min
Clove's Nick Sanetra On Funnel Diagnostics: Find The Hole In The Bucket Before Optimizing Conversion
Nick Sanetra has spent nearly 20 years identifying what he calls "holes in the bucket." As Director of Marketing at Clove, a footwear brand purpose-built for healthcare workers on 12-hour shifts, Nick...
19 Nov 202545min
Justin Fredlender On The 'Build Vs. Buy' Dilemma Every Commerce Operator Must Face
When customer acquisition declines, most CEOs blame marketing. When retention drops, they blame lifecycle. Justin Fredlender spent five years as VP of Growth at Ritual learning why both diagnoses miss...
5 Nov 202538min
Belkin's Jyoti Malik on Agentic Commerce: Audit Data Quality Before Chasing AI Agents
Belkin's Senior Director of E-commerce tested AI chatbots for customer service beyond basic order tracking, then deliberately pulled back to human agents for relationship-critical moments. Jyoti Malik...
29 Okt 202539min
