Forbes' Emily Jackson on why last-click attribution fails social commerce (and how to pivot advertisers)
Forbes consistently ranks in the top five most trusted publications in the US, but that credibility means nothing if you can't monetize it. Emily Jackson reveals how Forbes Vetted has had to completel...
24 Sep 202533min
Kosterina's Samuel Davel on Use Case Repositioning: How One Campaign Defied All Expectations
When a premium olive oil brand discovers ChatGPT is driving thousands of dollars in monthly revenue with zero paid spend, it signals a fundamental shift in how consumer education creates both immediat...
27 Aug 202539min
Purple's Jason Bertrand on AI SEO: Their 6-Month Traffic Growth Playbook
In this episode of Brilliant Commerce, I sit down with Jason Bertrand, VP of E-commerce at Purple, to unpack lessons from his journey scaling D2C operations from Under Armour's early $20M online busin...
24 Juli 202542min
Sarah Creal Beauty‘s Tina Gu On How Smaller Strategics Drive Beauty M&A (Not Big Corps)
In this episode of Brilliant Commerce, Tina Gu, CFO & Head of Digital Growth at Sarah Creal Beauty, breaks down the strategic decisions behind building a beauty brand exclusively for women over 40. Wi...
26 Juni 202548min
Levels’ Ben Grynol on Building a Health Tech Brand with Zero Hard Selling
Ben Grynol, Head of Growth at Levels, offers a counterintuitive approach to commerce: building an entire health category through education rather than conversion-focused marketing. In this episode of ...
11 Juni 202538min
GR0 Co-founders on Becoming Brands' Marketing Lifeline
In an industry obsessed with paid media, GR0 co-founders Jon Zacharias, President, and Kevin Miller, CEO, identified a massive blind spot: iconic brands were spending millions on Meta ads without capt...
28 Maj 202540min
Wyze’s Logan Dunn on Managing Petabytes of Customer Data
When your business model relies on cameras inside people's homes, trust isn't optional — it's everything. In this episode of Brilliant Commerce, Bryan speaks with Logan Dunn, Head of E-commerce at Wyz...
14 Maj 202540min
Born Primitive’s Claire Strohl on Merging Brand Storytelling with Performance Marketing
Forget the idea that direct-to-consumer is dead — it's just getting started. In this debut episode of Brilliant Commerce, Bryan Mahoney, Co-founder & CEO of Chord Commerce, explores how Born Primitive...
16 Apr 202538min
