Behind the Scenes: Scaling Saatva to $600M Revenue w/ Co-Founder Ricky Joshi
Ricky Joshi bootstrapped Saatva to nearly $200M in revenue with a 14-person ecommerce team while venture-funded competitors burned capital on customer acquisition. His approach: retail locations as in...
7 Jan 33min
Clove's Nick Sanetra On Funnel Diagnostics: Find The Hole In The Bucket Before Optimizing Conversion
Nick Sanetra has spent nearly 20 years identifying what he calls "holes in the bucket." As Director of Marketing at Clove, a footwear brand purpose-built for healthcare workers on 12-hour shifts, Nick...
19 Nov 202545min
Justin Fredlender On The 'Build Vs. Buy' Dilemma Every Commerce Operator Must Face
When customer acquisition declines, most CEOs blame marketing. When retention drops, they blame lifecycle. Justin Fredlender spent five years as VP of Growth at Ritual learning why both diagnoses miss...
5 Nov 202538min
Belkin's Jyoti Malik on Agentic Commerce: Audit Data Quality Before Chasing AI Agents
Belkin's Senior Director of E-commerce tested AI chatbots for customer service beyond basic order tracking, then deliberately pulled back to human agents for relationship-critical moments. Jyoti Malik...
29 Okt 202539min
Forbes' Emily Jackson on why last-click attribution fails social commerce (and how to pivot advertisers)
Forbes consistently ranks in the top five most trusted publications in the US, but that credibility means nothing if you can't monetize it. Emily Jackson reveals how Forbes Vetted has had to completel...
24 Sep 202533min
Kosterina's Samuel Davel on Use Case Repositioning: How One Campaign Defied All Expectations
When a premium olive oil brand discovers ChatGPT is driving thousands of dollars in monthly revenue with zero paid spend, it signals a fundamental shift in how consumer education creates both immediat...
27 Aug 202539min
Purple's Jason Bertrand on AI SEO: Their 6-Month Traffic Growth Playbook
In this episode of Brilliant Commerce, I sit down with Jason Bertrand, VP of E-commerce at Purple, to unpack lessons from his journey scaling D2C operations from Under Armour's early $20M online busin...
24 Juli 202542min
Sarah Creal Beauty‘s Tina Gu On How Smaller Strategics Drive Beauty M&A (Not Big Corps)
In this episode of Brilliant Commerce, Tina Gu, CFO & Head of Digital Growth at Sarah Creal Beauty, breaks down the strategic decisions behind building a beauty brand exclusively for women over 40. Wi...
26 Juni 202548min
