From Copywriter to Managing a Team of Copywriters in Less Than 2 Years - Jenni's Story (Episode 119)
When Jenni joined the Comprehensive Copywriting Academy in April 2021, she was working in a marketing role. Writing was part of her day-to-day work, but, like most CCA students, she didn’t know what c...
22 Feb 202335min
What's a Unique Selling Point? (Episode 118)
A unique selling point or unique selling proposition (USP) tells your prospective clients why they should hire you versus any other copywriter. What do you have that no other copywriter brings to the ...
15 Feb 202327min
Best Free Software for Copywriters (Episode 117)
It’s very tempting to purchase software to make us feel professional. But taking action and landing clients is what makes you a professional copywriter. Making professional purchases is often a distra...
8 Feb 202329min
How to Handle Negative Copywriting Feedback Like a Pro (Episode 116)
Getting feedback is not, by its nature, negative. Copywriters should all expect to get feedback other than “this is amazing, thank you!” We’re not in our clients heads. There may just be information t...
1 Feb 202325min
She Replaced Her Teaching Income with Copywriting - Charlotte's Story (Episode 115)
Seven months ago, Charlotte had no idea about copywriting. She set the goal of replacing her teaching income by August of 2023, when her youngest child starts going to school. Spoiler: she replaced he...
25 Jan 202325min
Hate Writing Your Own Portfolio? Use These Tips to Get It Done (Episode 114)
Why is it that we can write copy for our clients with little fuss, but when it comes to writing for ourselves we kick and scream? The biggest reason copywriters struggle to write copy for themselves i...
18 Jan 202324min
Copywriting Client Didn't Pay? Here's What to Do (Episode 113)
One of the biggest worries copywriters (and freelancers in general) have is: what if I do a project…and then my client doesn’t pay me? First, the good news: this is so unbelievably rare. Clients are ...
11 Jan 202332min
Laser Copy Coaching: Lower the Pressure on Pitching
If you find yourself putting off pitching because it feels intimidating, you’re not alone. But in order for pitching to feel less intimidating you need to START pitching. On this bonus podcast episod...
6 Jan 202315min
