It's not for everyone
In this episode of Challenging the Norm, Lindsey and Paul get real and talk openly about the reality of building a business — and how it might not be the right path for everyone. And guess what? That’...
23 Apr 202535min
Staying in your lane
As your business grows, how do you stay focused on your own path—especially in a world filled with noise, fear, and negativity?In this episode of Challenging the Norm: His and Hers Look at Life and Bu...
8 Apr 202540min
More often than not it just isn't that easy
Building a business isn't easy but we are bombarded with messages that its a simple, painless process to become super successful.Well, in our combined experience of over 50 years we see something very...
12 Mars 202536min
Why is it women are more willing to do additional learning and training than men?
All the research shows that women are more willing to undergo more training and learning than men in similar situations.We wrestle with why that might be the case and why it's so important to understa...
21 Feb 202539min
When it's right to give a freebie in your business and when you should avoid it at all costs
It's common practice to offer a potential client a freebie to help win the business but there is a line between it being a positive tool for business development and it becoming something that does ex...
7 Feb 202535min
Whats so important about the New Year anyway
The first episode of 2025! Why do we use the New Year as a time to put the plans into action? We chat about where procrastination comes in when we choose a date in the future (Jan 1st is the most co...
16 Jan 202540min
Lindsey has a planning confession!
It's the end-of-the-year episode. As business owners, planning should be second nature. Fail to plan is planning to fail as they say. When it comes to planning there is a big question... Whose expecta...
21 Dec 202433min
Is there a viable alternative to social media for growing your business?
It's widely accepted that social media is the most effective strategy for growing your business. But is that true? Is there an alternative approach that doesn't put the sole emphasis on social medi...
14 Dec 202442min
