CIM Marketing Podcast

CIM Marketing Podcast

The official podcast of The Chartered Institute of Marketing. We spotlight actionable strategies, highlight best practices, and source expert opinions to help you elevate your marketing game. Whether you're focused on digital marketing, content creation, SEO, strategy, or something else entirely, we’ve got you covered. Get the latest news, trends, and insights from across the industry. Hosted by Ben Walker, this podcast offers accessible, relevant discussions on the big issues impacting marketing today. This podcast is your essential resource for staying ahead of the curve.

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Avsnitt(142)

From attention to experience: The latest shift in brand strategy

From attention to experience: The latest shift in brand strategy

From AI to AR, gaming and live streams, digital experiences are driving the future of customer interactions, but are we unlocking deeper creativity, or just chasing the next shiny tool?  In this episo...

12 Mars 39min

Sneak peek: From attention to experience: The latest shift in brand strategy

Sneak peek: From attention to experience: The latest shift in brand strategy

From AI to AR, gaming and live streams, digital experiences are driving the future of customer interactions, but are we unlocking deeper creativity, or just chasing the next shiny tool?  In this episo...

11 Mars 1min

Marketing a hit TV series with Sky

Marketing a hit TV series with Sky

In this episode of the CIM Marketing Podcast, we sit down with Lucy Johnstone, entertainment marketing director at Sky & NOW TV, and Tim Yaw Struthers, head of original brands at Sky, to discover how ...

26 Feb 33min

Sneak peek: Marketing a hit TV series with Sky

Sneak peek: Marketing a hit TV series with Sky

In our upcoming episode, we sit down with Sky to discover how to successfully market a hit TV series. We’ll be joined by Lucy Johnstone, entertainment marketing director at Sky and NOW TV and Tim Yaw ...

25 Feb 1min

The creative strategies defining brand success in 2026

The creative strategies defining brand success in 2026

We’re back with a brand-new season of the CIM Marketing Podcast!This season, we’ll be exploring creativity and innovation, asking what it really takes for brands to stand out in an increasingly comple...

12 Feb 51min

Sneak peek: The creative strategies defining brand success in 2026

Sneak peek: The creative strategies defining brand success in 2026

The first episode of the brand-new season of the CIM Marketing Podcast launches tomorrow! In our upcoming episode, we sit down with Emily Heath, Global Brand Director at Rexona/Sure, and Paul Greenwoo...

11 Feb 1min

AI, Agentic & Hyper-personalisation: Marketing trends that will dominate in 2026

AI, Agentic & Hyper-personalisation: Marketing trends that will dominate in 2026

In this high-impact episode, we sit down with Amir Malik, Managing Director EMEA at Alvarez & Marsal, to break down the AI, marketing, and digital transformation trends that will shape the next 3-5 ye...

27 Nov 202558min

Sneak peek: AI, Agentic & Hyper-personalisation: Marketing trends that will dominate in 2026

Sneak peek: AI, Agentic & Hyper-personalisation: Marketing trends that will dominate in 2026

In our upcoming episode, we sit down with Amir Malik, Managing Director EMEA at Alvarez & Marsal, to break down the AI, marketing, and digital transformation trends that will shape the next 3 - 5 year...

26 Nov 20251min

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