Next-Level Proof For Copywriters
Two of the most confrontive words in a conversation are “Prove It!” Nobody really likes to be challenged about how true what they are saying. But when it comes to writing copy in the real world, you...
17 Feb 202529min
Winning The Inner Game Of Copywriting
Confidence in copywriting isn’t just about choosing the right words—it’s about embodying conviction in every line you write. In this episode, we explore the hidden ways self-doubt seeps into your me...
10 Feb 202527min
Preventing Refunds And Chargebacks
Today we look at an old and very true saying: It’s not about the money you make, but about the money you KEEP. There’s an old joke about a guy who loses money on every sale, but, he says, “I make it...
3 Feb 202530min
3 Key AI Pieces For Copywriters
We’re past the point of wondering about or fearing AI when it comes to copywriting. At this point, the big question is: What do I need to know, do and have to make it work for me? I say that because...
27 Jan 202529min
Monetization Secrets, With Caleb O’Dowd
We have a very special guest today. A legend among insiders, Caleb O’Dowd is a master marketer and copywriter. He has been launching and scaling businesses from zero to seven figures and eight figures...
20 Jan 202528min
3 Powerful, Profitable Copy Reframes
At the highest levels of copywriting, big financial publishers ask copywriters to do a “re-lead” when they want to increase conversion on a proven offer. What’s that? A re-lead is basically a refram...
13 Jan 202528min
Nurturing Your Prospect
You could say the purpose of a sales funnel is to create desire that leads up to a sale, but these days, if that’s what you say, you’ve left out an important part. A part that very well could make th...
6 Jan 202529min
Building Anticipation, With Brenna McGowan
Our returning champion is Brenna McGowan, the master of the pre-launch. Today she’s going to tell us about a special pre-launch technique called Anticipation Marketing™. Perhaps the best advantage i...
30 Dec 202430min
