Alfred Adler’s Forbidden Psychology
In 1911, psychology pioneer Alfred Adler resigned from the presidency of a prestigious society in Vienna—and Sigmund Freud took it personally and deemed Adler an enemy. It didn’t stop there. Freud co...
23 Juni 202532min
Selling Them With Kindness, With Cath Reohorn
Nick Lowe had a big hit on the top 40 back in the day called “Cruel to be Kind.” Interesting idea, but how about this one? “Kind to be Kind.” Now there’s a novel idea. And it’s the guiding principle ...
16 Juni 202532min
Evergreen Money Machine, With James Allen
What do you do if you’ve tried and tried, six times, and what you’re trying to make happen… never happens? That was the dilemma facing our special guest today, James Allen. “I built 6 different funn...
9 Juni 202528min
Instant Creativity Boosters
You can’t fake it. It seems like you can’t force it. But when creativity shows up at the right moment — your copy comes alive. Sometimes it’s the difference between a flat headline and a breakthrough...
2 Juni 202530min
Everyday Stories That Skyrocket Business, With Dumi Mabhena
For many people, actually doing a podcast is a lot harder than it seems. A few months ago, Riverside.fm, a major podcast platform, published an article that said, "90% of podcasts don't get past epi...
26 Maj 202527min
Special Report–How AI Is Changing Copywriting
So a man says into his phone, “Siri, play Pizzetti’s Rondò Veneziano.” Siri says, “Calling Roundtable Pizza.” Pretty frustrating, right? Well, that was what AI seemed like to me just one year ago. ...
19 Maj 202526min
Sam Woods, T.H.E. AI Copywriting Pioneer
One name comes up more than any other when I talk to people about copywriting and AI. That name is Sam Woods, and he’s our very special guest today. Sam has been in the game for nine years, while most...
12 Maj 202530min
Pre-Launch Traps to Avoid with Brenna McGowan
What’s the opposite of a confident salesperson who makes it easy for you to buy? A nervous salesperson who jumps the gun and makes you want to run away! Today’s returning champion, Brenna McGowan, u...
5 Maj 202528min
