Preventing Refunds And Chargebacks
Today we look at an old and very true saying: It’s not about the money you make, but about the money you KEEP. There’s an old joke about a guy who loses money on every sale, but, he says, “I make it...
3 Feb 202530min
3 Key AI Pieces For Copywriters
We’re past the point of wondering about or fearing AI when it comes to copywriting. At this point, the big question is: What do I need to know, do and have to make it work for me? I say that because...
27 Jan 202529min
Monetization Secrets, With Caleb O’Dowd
We have a very special guest today. A legend among insiders, Caleb O’Dowd is a master marketer and copywriter. He has been launching and scaling businesses from zero to seven figures and eight figures...
20 Jan 202528min
3 Powerful, Profitable Copy Reframes
At the highest levels of copywriting, big financial publishers ask copywriters to do a “re-lead” when they want to increase conversion on a proven offer. What’s that? A re-lead is basically a refram...
13 Jan 202528min
Nurturing Your Prospect
You could say the purpose of a sales funnel is to create desire that leads up to a sale, but these days, if that’s what you say, you’ve left out an important part. A part that very well could make th...
6 Jan 202529min
Building Anticipation, With Brenna McGowan
Our returning champion is Brenna McGowan, the master of the pre-launch. Today she’s going to tell us about a special pre-launch technique called Anticipation Marketing™. Perhaps the best advantage i...
30 Dec 202430min
10 Copy MUSTS for 2025
It’s the day before the day of the night before Christmas as we put this on the air, and a very unknown year looms ahead. One thing for sure, no matter what happens: The market will be more unforgi...
23 Dec 202433min
11 Last Minute Holiday Promo Ideas
So, we’re right in the middle of the Christmas shopping season as we come to you this week, and I’m wondering: Have you figured out how to delight your customers and fatten up your bank account? If ...
16 Dec 202429min
