Copywriters Podcast

At the highest levels of copywriting, big financial publishers ask copywriters to do a “re-lead” when they want to increase conversion on a proven offer. What’s that? A re-lead is basically a refram...

13 Jan 202528min

You could say the purpose of a sales funnel is to create desire that leads up to a sale, but these days, if that’s what you say, you’ve left out an important part. A part that very well could make th...

6 Jan 202529min

Our returning champion is Brenna McGowan, the master of the pre-launch. Today she’s going to tell us about a special pre-launch technique called Anticipation Marketing™. Perhaps the best advantage i...

30 Dec 202430min

It’s the day before the day of the night before Christmas as we put this on the air, and a very unknown year looms ahead. One thing for sure, no matter what happens: The market will be more unforgi...

23 Dec 202433min

So, we’re right in the middle of the Christmas shopping season as we come to you this week, and I’m wondering: Have you figured out how to delight your customers and fatten up your bank account? If ...

16 Dec 202429min

For the copywriting word of the year, I’d like to nominate the word “authenticity.” It’s a big deal right now. People talk about it a lot. I will give you an example on today’s show of how an accide...

9 Dec 202432min

Have you ever heard a song and thought, “Dang! How did they do that? I wish my copy was that catchy!” Well, Nathan and I have thought the same thing and in fact pondered the similarities between wri...

2 Dec 202431min

Ever wonder why some copywriters consistently crush it while others struggle to get conversions? This episode dives deep into the Five Stages of Copywriter Awareness—a transformative framework that ...

25 Nov 202430min