Copywriters Podcast

Once you’ve finished your copy, the anxiety begins. And it almost always boils down to the answer to this question: How good is this copy–really? When people ask me to critique their copy, they’re ...

18 Nov 202431min

Today we’re going to do another episode of “Just because it’s a story, it’s not a hero’s journey story.” What I mean by that is, many people have been misleading copywriters and salespeople for a whi...

11 Nov 202431min

It’s become so common we don’t even think about sometimes, but subscription products have really taken over our world in a way no one could ever have predicted. And along with them, new demands and n...

4 Nov 202431min

If you would like your lead magnets to perform better and get you more qualified prospects and customers, wouldn’t it make sense to look at the most popular form of engagement in the world for some cl...

28 Okt 202430min

Four months ago, I was completely skeptical about AI and how it would ever fit into copywriting. I saw a post on LinkedIn by Brian Halpin, a copywriter working in Jason Parker’s agency. Brian talked a...

21 Okt 202437min

The term “cult” has become such a loaded word lately. People who aren’t members of certain groups call the groups a cult, and the members of those groups resent and deny it. Yet, are all cults bad? ...

14 Okt 202428min

Ever wonder how to set yourself, your product, or your business apart? It’s a big puzzle these days. The best general advice I’ve heard is from recent podcast guest Scott Zetlan: “Different is bett...

7 Okt 202431min

Job one for a copywriter is getting and keeping attention. We always give that our best shot. But there are some situations where you need to do this more intensely, and you don’t want to come across...

30 Sep 202428min