Full Funnel Nudity, with copywriter Kyle Jordan
Our guest today, Kyle Jordan, has a website where he breaks down online ad sequences. The series of breakdowns is called “Full Funnel Nudity.” We’ll get to that soon enough, but first, about Kyle: Hi...
29 Aug 202231min
Financial Copywriting Insider Secrets, with Rob Braddock
A lot of copywriters would like to know how to get into financial copywriting, and our special guest today, Rob Braddock, is just the copywriter to tell you. He started his financial copywriting care...
22 Aug 202229min
Advertorials and Emails in a Jiffy, with Million-Dollar Mike Morgan
Our guest today is Million-Dollar Mike Morgan, who has broken sales record after sales record with his sales letters and VSLs. Mike is now copy chief for Money Map Press, a major direct mail publishe...
15 Aug 202239min
Make Analytics Make You More Money, with Katie Switzer
If you run ads for your business, here’s a tantalizing question for you: How would you like to increase your response by 30%, without writing any new copy? How about 300%? Impossible, you say? Don’...
8 Aug 202228min
Recession-Fighting Secrets for Copywriters and Entrepreneurs
The ‘R’ word is popping up a lot these days. That word is “recession,” and there’s a good reason everyone’s talking about it. Prices are going crazy. It seems like everything’s doubled in the last fe...
1 Aug 202230min
7 Keys to Believability—Old Masters Series
After a long pause, we are back with our popular Old Masters Series. Today, a deep dive into an important part of the work of Clyde Bedell. He’s not all that well known these days, but decades ago he...
25 Juli 202229min
8 Questions to Supercharge Your Copy
A big question, maybe THE big question, copywriters ask themselves when they sit down to write, is this: “Where do I start?” Of course you’ve got to already know... your product and its benefits. You...
18 Juli 202230min
Interactive Sales Letters with Dr. Harlan Kilstein
Our returning champion is Dr. Harlan Kilstein, who has a brilliant innovation in copywriting he’s agreed to share with us. Harlan was a guest here two years ago when he gave us some much-needed infor...
11 Juli 202233min
