Copywriters Podcast

Today we returned to the Old Masters Series, but with a twist. We used some secrets from one Old Master to look at the famous work of another. This all came about last week, when I was going over the...

13 Mars 202325min

Today’s podcast is about a topic that is so important, we quote from three Old Masters, even though this is not an Old Masters Series show. The topic is: making your copy believable. Two of the Old ...

6 Mars 202329min

I’m excited that we’re finally doing a show on Artificial Intelligence and Copywriting. This has been a long time coming. Nathan has had quite a bit of experience finding out on real assignments what ...

27 Feb 202329min

Today we’ve got an urgent topic that everyone in copywriting has questions about—and we’ve got an expert to give us some much-needed guidance. The topic is content. What do you do with it. When does ...

20 Feb 202331min

Our returning champion is Joshua Lee Henry, with a first: He came by to do a GUEST Old Master’s Series show. Joshua asked me if he take a new look at the work of John Caples, the great copywriter and...

13 Feb 202334min

Our guest today is Meg Casebolt, founder of Love at First Search and host of the Social Slowdown podcast. I think the key words are “love” and “slow,” and let’s see if I’m right. Meg’s been very succ...

6 Feb 202326min

Now that it’s late January, you should be well into your New Years Resolutions or goals for the year, or maybe decided, “Ah… I’ll wait till next year.” What I’d like to do is niche down to just copyw...

30 Jan 202328min

We’re back from last week with Joshua Lee Henry, who shared the first five of his 10 Commandments of Compelling Offers. As you may remember, they were great. To refresh your memory, Joshua is a high-...

23 Jan 202323min