Joe Sugarman’s Triggers - Old Masters Series
This is a unique edition of our Old Masters Series, because I knew this copywriter personally. It’s Joe Sugarman, and Joe passed away in March of this year. I was sad to see him go, as were thousands ...
17 Okt 202230min
The 10 Magic Words, with Jason Strachan
Our guest today, Jason Strachan, went through a powerful turnaround over 10 years ago. He was deeply in debt, not doing especially well as a copywriter. He heard about Gary Bencivenga’s famous “Benciv...
10 Okt 202223min
Lessons from Great Copywriters, with Brian Kurtz
Our guest today has a unique vantage point in copywriting. As an executive at Boardroom for 34 years, Brian Kurtz worked with many of the most successful and famous copywriters of our time, including ...
3 Okt 202236min
Sales Funnel Cheat Codes, with Nathan Fraser
He’s back -- and I’m talking about Copywriters Podcast’s very own, Nathan Fraser. Nathan’s out with a new book, Sales Funnel Cheat Codes. This is my favorite book of his so far, because it’s so righ...
26 Sep 202226min
Proven Headlines from John Caples, Part 2 - Old Masters Series
OK, we’re back with part 2 of deep headline wisdom from Old Master John Caples and his book “Tested Advertising Methods,” originally published in 1932. Last week we covered the first half of his chap...
19 Sep 202230min
Proven Headlines from John Caples - Old Masters Series
Today we go deep into the headline wisdom of Old Master John Caples and his book “Tested Advertising Methods,” originally published in 1932. What’s so important about this book for today’s show is, i...
12 Sep 202226min
Why They Don’t Believe You-How to Fix It—Old Masters Series
Our Old Master today begins a chapter of one of his books with this question: How do you cope when readers do not believe what you have written? And, he answers it: You plug the gaps where belief ...
5 Sep 202235min
Full Funnel Nudity, with copywriter Kyle Jordan
Our guest today, Kyle Jordan, has a website where he breaks down online ad sequences. The series of breakdowns is called “Full Funnel Nudity.” We’ll get to that soon enough, but first, about Kyle: Hi...
29 Aug 202231min
