Copywriters Podcast

You can’t go a day in copywriting without someone bringing up AI. It may not have taken over copywriting yet, but it has definitely taken over the conversation. In case you haven’t gotten your feet w...

8 Maj 202327min

Today we look at bullet points in an exciting new way. Now, in copy, bullet points in copy are specialized and different from bullet points everywhere else. Because in most forms of writing, bullet po...

1 Maj 202326min

Today we return to Old Masters Series with a guy I’m going to call The Godfather of Creativity, Alex Osborn. He’s best known for inventing brainstorming, which was first used at his advertising agenc...

24 Apr 202328min

Three weeks ago we did a selection from my half of the no-longer-available Guerrilla Copywriting audiobook. It was so popular, we thought we’d do it again. Here’s some background: Sixteen years ago,...

17 Apr 202327min

People outside of marketing and copywriting might think “swiping” is something you do on your phone with a dating app, or maybe that it’s slang for shoplifting. Not wrong, but today we’re talking abo...

10 Apr 202334min

We’ve got a very special episode today in our Old Masters series—featuring some wisdom from David Ogilvy. He was legendary in advertising during the Mad Men days. Kenneth Roman wrote a book about Ogi...

3 Apr 202331min

Sixteen years ago I produced an audiobook with my friend and mentor Jay Conrad Levinson, author of the bestselling Guerrilla Marketing series. Jay and I originally thought about doing a book together,...

27 Mars 202329min

Today we took a new look at an old question: What does it take to become a really, really good copywriter? I wanted to answer this question by zeroing-in on the path of mastery. I’ve been learning a...

20 Mars 202333min