Copywriters Podcast

We’re back with top copywriter Mike Pavlish for part two of his in-depth information on video sales letters that sell like crazy. And Mike should know. He’s written dozens of VSLs that have brought i...

19 Dec 202226min

Our returning champion is superstar copywriter Mike Pavlish, and even though this is Copywriters Podcast, I’m not exaggerating when I say “superstar.” Mike’s been at it for over 30 years, and his copy...

12 Dec 202227min

For a lot of us, the hardest part of writing copy is getting started. Today we’re going to dive into some very handy tips from Old Master John Caples. He is, of course, famous for his ad which has th...

5 Dec 202233min

How would you like to DOUBLE your conversions after prospect opt-in for a lead magnet? I mean… who wouldn’t like that, right? Now one thing that keeps us, as direct marketers, from reaching new heig...

28 Nov 202224min

Most everyone accepts that stories are THE best way to grab and hold someone’s attention. But does that mean ANY story you use in your copy will help you with your sales? A lot of people seem to have...

21 Nov 202232min

Our guest today is a true A-List Copywriter. Doug D’Anna has written for just about about any major direct mail publisher you can think of. His client list includes Agora, Boardroom, Forbes, Preventio...

14 Nov 202233min

Our guest today is Joshua Lee Henry, a high-powered copywriter with a very interesting career before he started writing copy. That began 12 years ago, when Joshua wrote fundraising letters for victims...

7 Nov 202227min

Today’s show is our attempt to answer this question: How do you add more impact to every single sentence? It started last week when I read this article from The Economist. It’s a British magazine, a...

31 Okt 202230min