To Make More Money, Stop Selling So Much in Emails, with Emily McGuire
We don’t usually give out formulas on this show, but today I’m going to start with one: Empathy = $80 million. I got that -- actually, I created it -- from looking at the work of our guest today, Emil...
10 Jan 202225min
Copywriter’s WorkBench - Old Masters Series
Today’s show is part of our popular Old Masters series, and we’ve got some unusual info and ideas from a copywriter of old, John Starr Hewitt. This comes from a book we’re pulled from before, from 192...
3 Jan 202225min
7 Things I Wish I Knew When I Started Writing Copy
So, with the year 2021 just days behind us, I thought it would be fun to reminisce about my early days as a copywriter. It was definitely a second career for me. I had started out as a business journa...
27 Dec 202129min
Chris Haddad’s P.I.G. Method, Part 2
Our guest today, Chris Haddad, sent shock waves through the copywriting world a couple weeks ago, with the launch of his much-awaited online training program called “The P.I.G. Method.” “P.I.G.” stand...
20 Dec 202126min
Chris Haddad’s P.I.G. Method
Our guest today, Chris Haddad, sent shock waves through the copywriting world 10 days ago with the launch of his much-awaited online training program called “The P.I.G. Method.” “P.I.G.” stands for “P...
13 Dec 202123min
7 Idea Generators from The Copy Book
Today's podcast comes from a handful of idea generators I found in "The Copy Book —How Some of the Best Advertisers in the World Write Their Advertising." I found out about this book from our friend S...
6 Dec 202129min
The Big Idea, Micro-Scripts and a Special Surprise, with Bill Schley
We have an extra-special guest today, and I will tell you about him after I tell you about his book. Nine years ago, someone -- and I’m sorry I can’t remember who it was -- told me about this amazing ...
29 Nov 202129min
The Most Persuasive Story Structure on Earth, With Kenneth Yu
We’ve got a very special guest today, Kenneth Yu. I really want to thank him for staying up very late to join us. As we’re recording this, it’s the middle of the night in Kuala Lumpur, Malaysia, where...
22 Nov 202131min
