Bond Halbert’s Copywriting Secrets, Part 2
We’re back with the legendary Bond Halbert, who I am proud to call my friend. On the last show, Bond talked about better ways to get started in copywriting. On today’s show, Bond will share with us so...
31 Jan 202243min
Bond Halbert’s Copywriting Secrets
We’re so lucky to have Bond Halbert on the show today. Bond is my friend and has been a great supporter, professionally, for years. Bond’s father, of course, was the famous copywriter Gary Halbert, a...
24 Jan 202229min
MacArthur Genius Creativity Secrets - For Copywriters
Every year, between 20 and 30 lucky people get a phone call that goes something like this: "Congratulations! The MacArthur Foundation has determined that you are a GENIUS, and we'd like to send you so...
17 Jan 202227min
To Make More Money, Stop Selling So Much in Emails, with Emily McGuire
We don’t usually give out formulas on this show, but today I’m going to start with one: Empathy = $80 million. I got that -- actually, I created it -- from looking at the work of our guest today, Emil...
10 Jan 202225min
Copywriter’s WorkBench - Old Masters Series
Today’s show is part of our popular Old Masters series, and we’ve got some unusual info and ideas from a copywriter of old, John Starr Hewitt. This comes from a book we’re pulled from before, from 192...
3 Jan 202225min
7 Things I Wish I Knew When I Started Writing Copy
So, with the year 2021 just days behind us, I thought it would be fun to reminisce about my early days as a copywriter. It was definitely a second career for me. I had started out as a business journa...
27 Dec 202129min
Chris Haddad’s P.I.G. Method, Part 2
Our guest today, Chris Haddad, sent shock waves through the copywriting world a couple weeks ago, with the launch of his much-awaited online training program called “The P.I.G. Method.” “P.I.G.” stand...
20 Dec 202126min
Chris Haddad’s P.I.G. Method
Our guest today, Chris Haddad, sent shock waves through the copywriting world 10 days ago with the launch of his much-awaited online training program called “The P.I.G. Method.” “P.I.G.” stands for “P...
13 Dec 202123min
