7 Idea Generators from The Copy Book
Today's podcast comes from a handful of idea generators I found in "The Copy Book —How Some of the Best Advertisers in the World Write Their Advertising." I found out about this book from our friend S...
6 Dec 202129min
The Big Idea, Micro-Scripts and a Special Surprise, with Bill Schley
We have an extra-special guest today, and I will tell you about him after I tell you about his book. Nine years ago, someone -- and I’m sorry I can’t remember who it was -- told me about this amazing ...
29 Nov 202129min
The Most Persuasive Story Structure on Earth, With Kenneth Yu
We’ve got a very special guest today, Kenneth Yu. I really want to thank him for staying up very late to join us. As we’re recording this, it’s the middle of the night in Kuala Lumpur, Malaysia, where...
22 Nov 202131min
Principles of Advertising — Old Masters Series
We’re back with an episode in the Old Masters series -- four Old Masters, in fact. These four people are the co-authors of the book “The Principles Of Advertising,” first published in 1915. I ran acro...
15 Nov 202132min
Hard-Won Business Wisdom, with Nathan Fraser
When you need some good advice for your business, who you gonna call? My way of looking at is pretty simple: You need someone who knows it, not only because they’ve studied it, but because they’ve als...
8 Nov 202126min
What Your Customers Want Most To Know, Part 4
We’re back with our Old Masters Series, and this is the last part of a four-part series -- What Your Prospects Most Want To Know. I would add, what is it that they want to know right away, and whether...
1 Nov 202133min
The 5 Monsters of Copywriting
The market research company Ipsos recently did a poll that found 46% of Americans believe in ghosts. I found that annoying because they didn’t ask Americans how many of them believed in monsters. It’s...
25 Okt 202129min
The Two Copywriters Who Changed Everything, And The Man Who Hired Them
We’re back with a special Gold Edition of Copywriters Podcast. The reason it’s a Gold Edition is because we are taking a deep dive into the gold mines of copywriting history. The two men who invented ...
18 Okt 202131min
