Testing Secrets That Make Millions - Old Master Series
Today’s show is a new chapter in our Old Masters Series, with wisdom from someone who people I know knew and knew about. Brian Kurtz wrote an intro to this Old Master’s book, and Denny Hatch raved abo...
5 Apr 202127min
The Secret to Closing More Copywriting Clients, with Troy Steine
Our guest today is Troy Steine, and what he has to say will be of interest to every copywriter! He’s going to tell us how to close more copywriting deals. Now Troy is a soft-spoken guy, but make no mi...
29 Mars 202133min
Outrageous Copywriting, with Josh Rosenberg
I met Josh Rosenberg in Las Vegas a few years ago at Mark Ling’s mastermind. We had a very animated conversation at dinner, and then all of us headed over to one of the wildest and most memorable part...
22 Mars 202132min
The Copywriting Brick Wall - How to Find the Door
We recorded today’s show a few days after the Superbowl, and I’d like to talk about the most admired and most hated athlete in America, Tom Brady. People seem to run very hot or very cold on him. Pers...
15 Mars 202124min
Making a Fortune in a Recession - Old Masters Series
Today we’re back at it in the Old Masters Series. We’re going to talk about how to make a fortune during a recession. Now a lot of people think now is the worst time to make a lot of money, but it all...
8 Mars 202130min
The New World of Personal Branding, with Rocky Buckley
Rocky is an entrepreneur, coach, consultant, and the creator of a program called Platinum Path, where he helps people reinvent their expertise and shift into a high-priced, lifestyle-friendly business...
1 Mars 202134min
The Secret That Makes Copy Soar
We are back with another show in the Old Masters series. Today it’s How I Learned The Secrets of Success in Advertising, by G. Lynn Sumner. Guy Sumner originally published the book in 1952, and it was...
22 Feb 202130min
Copywriting and the Law
We all need a lawyer sometimes. But haven’t you ever thought: “Wouldn’t it be great if there were a lawyer devoted to copywriters and other creative professionals -- not only that, but she put togethe...
15 Feb 202127min
