Copywriting in Low-Trust Times
I was watching TV last Sunday, and since we record a few episodes ahead, I was watching TV on the last Sunday of May. The show was “Meet the Press,” and it always starts with the announcer starting by...
13 Juli 202027min
Lifetime Lessons from Claude Hopkins
We’re back with another show in our Old Masters series. A return visit for the ideas of Claude Hopkins, but completely different material since last time, when we pulled out some key points from his b...
6 Juli 202031min
Facebook Compliant Copy
Our guest today is Harlan Kilstein. He’s a copywriter, an entrepreneur, and a whole lot more. Here are 7 facts you probably didn't know Harlan. 1. John Carlton and I took turns humiliating his copy wh...
29 Juni 202034min
Post-Literacy Copywriting
If you’ve noticed that your copy isn’t converting recently as well as it used to, maybe it’s too complicated to read. Now, copywriting experts have been saying what I just said since the time of Claud...
22 Juni 202026min
Offers that Nail Down Sales
What is an offer - Not just what you’re selling, although that’s a big part of it - It’s how you sell it. How you present it. How you arrange it. - For testing, it’s one of the Big Three (besides head...
15 Juni 202029min
Contrarian Copywriting Strategies of a Veteran Business Owner
On today’s show, we look at two very interesting questions: First, how do you market your business when you have a highly specialized business almost nobody has even heard of before? Second, how do yo...
8 Juni 202028min
Complaint Copywriting
Last week I got this really intriguing email. It led to a website with this copy on it: “Look, I know everyone hates saxophones. And with good reason. Excluding Colin Stetson’s amazing work, and Tom W...
1 Juni 202024min
Control Emails, with Brad Nickel
People use the term “control freak” like it’s a bad thing. And let’s be clear. Sometimes it is. But our guest today is obsessed about control and controls in the best possible way. He’s copywriter Bra...
25 Maj 202031min
