Short Copy
When I first started writing copy, before there was an Internet, we had an old saying: “There’s no such thing as copy that’s too long. Only copy that’s too boring.” Great point back then. Because shor...
4 Maj 202027min
Time Tricks and Productivity Secrets for Copywriters from Robert Updegraff
Have you ever given up on time management, because every technique and system you’ve tried just doesn’t work for you? If so, it’s not your fault. Time management systems don’t work for creative peopl...
27 Apr 202029min
Copywriting - The New Normal
Tell me if you’ve had this experience: You get up in the morning, and within a few minutes this sharp pang of confusion runs through your body as you wonder, “What world am I living in?” Yep. These ar...
20 Apr 202024min
How Ideas Go Viral with Robert Updegraff
Today in our Old Masters series, we have someone a little different whose work we’re going to look at. His name is Robert Updegraff. He wasn’t really a copywriter, but experienced copywriters and mark...
13 Apr 202032min
Trigger-Happy Facebook Posting, with Nathan Fraser
You may know Nathan as the producer and my confabulation partner on Copywriters Podcast, and some of you know he’s an accomplished and profitable copywriter himself. But not everyone knows another asp...
6 Apr 202031min
Old Masters Series - Robert Collier
We’re back with another episode in the Old Masters Series. Today we’re going to talk about Robert Collier. Most people know of him as the author of The Robert Collier Letter Book, which we’ll talk abo...
30 Mars 202030min
Targeting and Copywriters
The online marketing world has gone crazy with targeting. It’s great for all the media buyers and traffic managers, since they can get paid work out of it. Targeting… like Chicken Man of old-time radi...
23 Mars 202027min
Don Hauptman: The Most Successful Copywriting Techniques I’ve Learned in 45 Years - And Why So Many Promotions Fail To Exploit Them
Today we have one of the world’s great teachers and practitioners of direct-response copywriting on the show — Don Hauptman. You’ll see what I mean about teaching in a moment, when Don shares the most...
16 Mars 202028min
