Maxwell Sackheim’s Magic List - 2
Today we return to our new series called “Old Masters,” and we’re going to look at another list from Maxwell Sackheim’s book, “My First 65 Years In Advertising.” Sackheim started in direct mail in 190...
13 Jan 202029min
Maxwell Sackheim’s Magic List - 1
Today we’re starting a new series called “Old Masters,” where we find wisdom from some of the Founding Fathers of copywriting and see how we can apply them today. On this show, we’re going to look at ...
6 Jan 202027min
Billionaire Business Secrets
Sara’s dad was a lawyer. After she finished college, she wanted to go law school, but her Legal SAT scores weren’t good enough. So she tried stand-up comedy, but that didn’t catch fire. So, she became...
30 Dec 201926min
An Info-Products Pro Tells All, With Richard Miller
Our guest today really gets around. Richard Miller is founder of Mission Control Studios in Phoenix. Have you ever heard of David DeAngelo and a product called Double Your Dating? David’s real name is...
23 Dec 201928min
Getting Paid a Percentage
In the opening of the movie “Echo In the Canyon,” the late Tom Petty is showing Bob Dylan’s son, Jakob, a Rickenbacker 12-string electric guitar. He plays about six chords, stops, and says, “You can’t...
16 Dec 201927min
Mastermind Groups: The Inside Story
Our guest today comes to us through the magic of the Internet from Galicia, Spain — and he knows a lot about mastermind groups. Whether you know what a mastermind group is or not, you’ll know more abo...
9 Dec 201933min
Adventures in Empathy
On the podcast Masters of Scale, LinkedIn founder Reid Hoffman interviewed Brian Chesky, CEO of Airbnb. Chesky tells of advice he got 10 years ago, when the company barely had any customers at all. He...
2 Dec 201925min
Copywriting for Consistent Cash Flow
Our guest today Adam Bensman is both state-of-the-art and very old-school. Let’s start with the old-school part: Adam started out as a door-to-door salesman. I call that “old school” because, well, fi...
25 Nov 201927min
